Tanning salon marketing is not just throwing out pamphlets with your name and address. Even with more tanning places easily accessible it’s becoming more demanding to get sun-kissed tanned skin in just a few minutes. Studies have shown the tanning salon business market size revenue will be $3.9 billion at the end of 2022 and is expected to grow more.
With changing seasons your tanning salon is the place people turn to but what about the rest of the year? It could get challenging to come up with marketing ideas year-round but there’s an extensive range of techniques you can go with:
- Running special promotions
- Using a loyalty program
- Connect with your community
- Setting up tanning learning programs
- Making the most of social media platforms
Educate Your Audience
Tanning salons are not as common as beauty salons and spas. That’s why the need to educate more and more clients can help in building a wide customer base. One of the best ideas is to post informative content on social media about spray tanning. For instance, you can share facts and advice – how long does the spray tanning last, how it can affect the skin, how to remove spray tanning uniformly, and aftercare tips.
Social media is a free platform that helps attract clients and make them use your services. Always remember that if you provide valuable content your visitors will trust you as a real professional and are more likely to visit your salon instead of your competitors.
Your clients are your biggest investment as well as the biggest advertising tool. Once you get a customer you hold onto them. Use all the marketing techniques available in the market to retain them – email marketing, podcasting, video marketing, brand extensions, retargeting, audience segmentation, and blogging.
Highlight Why You’re Unique
Every small business has a unique selling proposition that makes it different in the industry. Now the question here is what are you offering something different and special? For instance, for your tanning salon marketing ideas, you can offer organic tanning spray. Which can be used on wrinkles, dry skin, and other sensitive skin. Another promise you can make is to give a guaranteed bronze tone with your products. Reducing the worry of clients getting orange and spotted tan. You can also share customer reviews on your website and social media handles. Always remember that the key to keeping your tanning salon the best in the industry is marketing and giving the same experience on every visit.
Use Booking Software
As working on tanning salon marketing ideas, you’re always busy and on the go. To work more efficiently and give your best to every client, you need to find a solution to keep your schedule organized. To help you with this we have a super functionality tool, Picktime. Picktime is a tanning salon appointment scheduling software. By automating the process of appointment booking and handling customer data Picktime helps tanning businesses save time and money.
Picktime is rated the best in the industry by Capterra, G2, and Crozdesk for serving the happiest customers and being a trusted leader. Using Picktime you get 24×7 email support with a user-friendly interface. Use Picktime and get a personalized booking page and one-click book now button for your Facebook and Instagram tanning salon handles. It can be accessed at multiple locations with automatic email & SMS reminders.
Sync with your favorite apps – PayPal, Stripe, or Square and enhance your customer’s experience with secure advance online payments. Even if you have recurring bookings, want to monitor all the business activities, manage staff and services, or book from anywhere anytime go with loved by everyone it’ll get you all covered. To know more, sign up for free today!
Build a Knowledgeable and Enthusiastic Team
Look for upbeat employees and train them to be knowledgeable about your services and products. Your team members should be friendly, personable, and able to handle situations under pressure. Orient your team every time a product line changes and teach them effective selling techniques.
Offer Discounts and Loyalty Cards
Working on tanning salon marketing ideas you’re probably aware of the fact that you’ll have more female clients. With occasions now and then – Christmas, Easter, Women’s Day, Valentine’s Day, and whatnot they’ll be visiting you very often. And who doesn’t love discounts! Adding discounts and offers to this equation can always turn things differently. Another great tanning salon marketing idea is to reward your committed clients. Start a loyalty program and get customized cards only for recurring clients. In the loyalty program, they’ll receive freebies and discounts.
The loyalty program is a great way to entice commitment-phobic clients. You can also use urgency offers – “valid only on next weekend or the next week”. Rushing offers help in pop-up sales in lean times.
Partner up with Other Beauty Salons
Another way to boost your market presence is to partner with personal services brands. By connecting with other businesses, you’re making way for more new prospective clients. Try hair salons, nail salons, and spas in your area. This way you’ll have a larger customer base, what’s better than an established and trustworthy salon recommending your tanning salon services? Another effective way to maximize your partnership impact is to collaborate on packages. For example, a self-care package with hair styling, manicure, or tanning session. This may take some time to coordinate but potential new leads will make it worth the work!
Use the Most from Social Media Marketing
Having a strong social media presence is vital if you want to have a wider client reach. Start with simple and manageable strategies. Releasing high-value, tempting, and informative content on your Facebook and Instagram handles can be sufficient enough to attract clients for tanning services. To use the most your social media platforms:
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Show off your work
Social media is all about showing off! Instagram and Snapchat are the perfect platforms to show off the beautiful glow you’re giving to your clients. It gives your online visitors an inside look into the type of services they should expect when visiting your tanning salon.
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Engage with followers
Whether on Twitter, Facebook, Instagram, or Quora all of these platforms provide a public space to connect with prospective, new, and loyal clients.
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Purchase Instagram and Facebook Ads
Online ads are a surefire way to reach more local clients. You can have targeted ads for a specific purpose – link clicks or certain demographics and locations.
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Provide Updates
After the Covid pandemic, it’s more important than ever to stay in touch. Almost everyone is using social media to give and take all types of updates. Use this to share reopening, offers, and timing, and let your clients know you care about their health and safety.
Know Your Competition
By knowing more about your competition you’ll be able to identify why and how you are different from them. You’re offering the best beds and services in the area but some other competitor in your area is offering the same but at much lower prices!
Whoever your competitors are, never miss a chance to show off your salon’s values. Let the audience know why you’re the best in the area. By understanding your challenger you’re giving the sales team a chance to make better ways to sell your services differently.
Offer Additional Products
If you’re looking for ways to increase your tanning salon revenue, you should consider diversifying your offerings – invest in offering a wider range of products. Constantly find innovative solutions to keep your clients coming back. For instance, spray tanning, sunbeds with or without collagen tubes, or self-tanners. Cover all the varied services and provide a unique customer experience.
Follow up
Don’t be pushy but never forget about asking for feedback. Always acknowledge and work on the feedback you get, this shows your customers that you care about their experience. When working on feedback questions, make a note of the particular areas you want clients to give you feedback on. Accepting feedback and working on making the services better helps in keeping your business fresh in their minds and keeping the connection alive. The last screw-up you want for your tanning salon marketing ideas is a customer ranting negative remarks about your salon.
There you have fantastic tanning salon marketing ideas to maximize your sales. Retaining existing clients and getting new ones might seem like a tough nut to crack but with smart work, patience, and awareness of what works you can figure out the best techniques for your tanning salon.