Marketing has become the core of many business successes. If you want to create a competitive advantage, market your products and services innovatively. One of the best marketing strategies that are making a buzz has to be logo design. A logo design company works in the best interest of the businesses, creating a brand name to represent the business identity. What else could get better than depicting the company’s core values, goals, products, and services through a simple design or name? Many famous companies like McDonald’s and Nike are known and remembered because of their attractive logo design.
The best logo design is simple yet transfers the message to its audience. Every different company has a different logo design with various combinations of colors, styles, fonts, etc., depending on the industry it is serving. Thus, a logo designer needs to discuss research about the industry in-depth to cater to the company’s needs and design a logo accordingly. The marketing experts need to create logos that interpret the message through different mediums. Companies are integrating it into their business model from small to large enterprises to gain the most benefits from this marketing method.
4 Logo Designing Tips by a Logo Design Company
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Icon
Icons serve as the building blocks of a successful and unique logo design, where each symbol represents a company’s distinct feature. In contrast, an abstract symbol may depict the company’s marketing strategy. So, make sure to choose simple yet meaningful designs, easily understandable by the audience.
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Typography
The type of fonts your use impacts the consumers’ minds in the same way. Usually, it gets recommended to use a classic font like sans serifs and bold serifs. Still, if your target market has younger people, you might consider going for other attractive fonts that represent the nature of your business. Netflix, for example, uses the bold red font to stand out from its background.
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Color
Color is an essential element in creating logos. The right combination of colors will not only build trust but get your audience excited while delivering professional vibes at all times. Its colors can get chosen depending on the industry you are choosing. The logo design company emphasizes black and white being the most used combination that looks classic, professional, and very intriguing, used by the fashion industry. Other industries like restaurants may go for a colorful palette mixed with sober colors to effortlessly convey the company’s message.
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Layout
A clean logo layout is necessary for companies to distinguish between the design elements. Companies usually use logos on websites, business cards, social media pages, tags, etc. Still, it becomes essential to check they look equally good when getting them printed on the material.
Many popular companies are known because of their logos or services. But here, we will be throwing some light on a few of the most incredible logos of all times that have created a brand name that speaks volumes for itself.
6 Most Popular Logos
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Nike
Another company Nike is known by people globally. Firstly, because of its smart and long-lasting shoe quality, and secondly because of its logo. Carolyn Davidson, Nike’s logo designer, created the best logo represented by a simple tick icon. The simple design and color make it one of the easiest brands to understand.
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McDonald’s
The most loved fast food restaurant McDonald’s is the favorite of many worldwide with delicious burgers to high-quality services. It’s interesting to know how its logo drove more audience. The brand gets represented by “M” with a golden color that stands out from the rest of the restaurants. The simple yet bold letter or logo creates the demand internationally. From its architecture, services, and brand name, the logo depicts it all, making it the most recognized brand.
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Starbucks
The brand is easily recognizable as one of the world’s most famous cafés serving people delicious coffees since the ’70s. Surprisingly, people can recognize it far, even those who haven’t tasted it. Thus showing us what a marketing logo design company does and why a logo is necessary for a company’s growth.
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Apple
Apple has been the most popular brand used by people for many years. It has created a market niche with its products placed well in the technology industry. But what made it a brand? The brand’s logo design that shows a bitten apple attracted customers worldwide with curiosity to know what it is all about. The product is now associated with sleek machines that deliver the most amazing experiences to its customers. Hence, we cannot deny that it is one of the most recognizable brands because of its brand.
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Google
The most used internet browser, Google has placed itself as one of the best browsers serving people around the world to search and get their queries answered by improving engagement. Google, as we know, just upgraded its logo with its logo designer using a sans-serif typeface in the wordmark. The logo is a blend of multiple bright colors attracting people to use it often. People use it to optimize their search history, making it the most memorable logo design.
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Twitter
A platform that lets users or audience write their political or general views and ideas to be seen by the world gets often linked to Twitter. Yes, that’s the first name that comes to mind as a social media platform to write whatever you like. A small blue bird represents it with no wordmark, which is easily recognizable by the consumers. Twitter’s marketing design company invested a lot of time and ideas before coming up with this particular logo that is easily recognizable.
Marketing is not just about getting your product sold through advertisements and tv commercials. Other methods like logo designing play a significant role in creating value for your business for the long term. The above logos are of well-known brands with the simplest, memorable, and recognizable designs or icons that come to the customers’ minds before trying or choosing other brands. Logos create brand loyalty and enhance customer loyalty. It becomes crucial to hire a logo design company to create professional and unique logo designs that generations will recognize to come when designing a logo.