If you’re selling your product displayed you want them to attract people’s attention. intended customers and convince them to purchase. With the increasing competition and customers coming across a variety of different items every single day, it’s not always simple to design advertising materials that stick in their minds even after a few days.
But, with the right design and use of packaging materials it is possible to make a huge impact to increase sales. One way to accomplish this is to use display boxes. Display boxes often referred to as counter display boxes are already glued and flattened, like folding carton boxes. When assembling the boxes, you need to just “pop” the box into the desired position. The name suggests that the boxes are able to be “displayed” in any store or display to show off your logo as well as other details about the product. In addition, it allows your customers an opportunity to peek at the product.
Here are four tips to design display boxes so that your brand stands out of your competitors.
- Find an appropriate style for your brand and product
When packaging is involved the more innovative the more appealing. Find a design that matches your brand and product. A common instance would be display boxes that are used to sell food bars.
They are typically presented in styles similar to those illustrated in the above images. But, it is always possible to be creative and try innovative styles. You should think about what you want to display on the box next to your logo, the designs and patterns you’d like to incorporate, and what colors could catch your customers’ attention. The size also plays a role when it comes to packaging. Consider stacking your products vertically to ensure the packaging is more visible to your customers’ eye level , or placing multiple boxes horizontally , so that they take up more space.
In addition to the traditional boxes, there are different styles of boxes that are ideal for various products, from food items to cookies and much more!
- Looking for something elegant? Look for inserts.
The way you display your product within your packaging is as important as what you display outside. If products are presented in a random manner and unorganized, customers are immediately put off. It is not just difficult to tell the nature of the product, but it is also a detriment to the design and branding on the exterior of the packaging.
In this scenario, inserts work best. Inserts keep your items in place and guarantee that your products are presented in a stylish way. Inserts that are custom-designed aid in transporting your products from one retail store to another , or moving from one shelf. The packaging won’t be too difficult to put together when inserts are added. But, the addition of inserts will increase the cost of packaging by 15-25 percent of the cost of the box itself.
- A fantastic idea to use when introducing new products.
If you’re looking to try the new product you are offering to your customers, think about offering the product in samples or as testers. This allows your customers to experience your products and all that is brand new before purchasing it. This also gives your business an opportunity to see the popularity of the product. Display boxes are ideal in providing samples. These boxes can be set at the counters for checkout where customers can choose one to use while they’re paying or at the entrance to make it the first thing people notice upon entering.
- Not just for nutrition bars or cosmetics
Some of the most popular display boxes typically are nutritional bars, lighters or cosmetics boxes, you can be as creative as you’d like with the products you display and the type of box you’d like to put them in. Milk light utilizes this with a holder style box to house their LED lighting. It is designed to resemble an old-fashioned milk bottle.
Similar to that, you can also use display boxes to store cookies, feminine products, or sample batteries, books as well as small electronic gadgets as well as others.
People are prone to purchase what they find appealing, and when your business puts forth the effort to display your goods with beautiful displays, they are likely to buy your items. For a step further, make sure your counter display boxes are 100% eco-friendly. They are constructed from cardboard, printed using soy ink, then completed with an aqueous varnish. This will not only establish your brand in the position of being a responsible and sustainable one, but also improves the value of your brand.
Counter Display Boxes from Package Perfection
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