Search engine optimization is a never-ending battle. You keep tweaking your content, rules, and other settings to get the best results possible. The more competition you have in your niche market, the higher the stakes get. It’s no longer just about having an excellent website and excellent content; it’s also about getting as many votes as possible from users who come across that content and clicking as many of those virtual “yes’ buttons as you can for each one. For this reason alone, it makes sense to implement video on your site now before things get any harder for you in the future. Here are 5 ways to use video on your site now so you don’t regret the future.
Create Videos for SEO
Video is not just for SEO anymore. It’s been a long journey, but the best way to get more traffic from search engines is to create videos for your website. Video creator tools like Flexclip makes this video creation process very smooth. A video creator is always concerned about the usability of these tools, but all Flexclip review on the internet suggest it is easy to use an online video editor.
Google and other search engines can indeed see a written article, it’s also true that they can’t see a whole lot of the meaning behind the content. They simply can’t. And while they can provide some clues as to what your site is about, they can never tell you whether your content is worth reading. That’s where video comes in. When Google sees a video, it can determine all kinds of information about your site. For example, does your website have any value? Is the video relevant to what your site provides, or does it just cover random topics? Does the video help the reader understand anything about your business or its services? These are all things Google can tell you when you see a video.
Use Videos in Content Strategies
Once you’ve got some videos up and running on your site, you can start using them in your content strategies. You can add a few to your content to give extra information or to answer common questions your customers might have. The best part? These aren’t lengthy videos. You don’t want to turn off your readers by making them sit and watch a 30-minute video when a 2-minute explanation would suffice. Instead, you want to add videos to your strategies in smaller chunks. For one strategy, you can include a video about why it’s important to have your dog on a leash when out at the park and in the city. This video can include information about your dog’s well-being and what could happen if he was out roaming free.
Include Videos in Articles and Blogs
Another way you can use video on your site is to add it to your articles and blog posts. This works especially well for informational or educational blog posts. You can add a video to an article to flesh out a topic or explain a concept in more detail. You can also add a video to show examples of your products or services in action. This is an especially good way to use videos in your eCommerce strategies. Why? Because you can show off your products and summarise the information about them. This is a great way to get a virtual “yes” button from your online customers without having to write a single paragraph or essay.
Integrate Video into User Experiences
One of the best ways to use video on your site is to integrate it into your user experiences. This means that your visitors will see the video on your site, not simply view a written version of it. You can do this by embedding videos on your site, creating a YouTube channel for your brand, or just using some other video-sharing option like Vimeo.
Keep an Eye Out For New Video Platforms
By now, you’ve probably noticed that video is starting to become a lot more mainstream. It used to be a niche area where only a handful of businesses used video. With the explosion of mobile devices, that has all changed. Now, you can’t go online without seeing at least one blog or article that’s been turned into a video. This means that video is now a lot more important than it was before. You need to keep an eye out for new video platforms that are gaining a lot of popularity. Over the next few years, we’re going to see tons of new video platforms come online. It’s important to be one of the first sites on the market with a new video platform so that you can lock your visitors into your site.
Add an Optimise Video Title and Description
Video titles and descriptions are extremely important for your videos to get more views, clicks, and likes. An optimised video title and description can be a daunting task but thanks to a blog writer app it won’t be a headache.
Video titles and descriptions work together to give potential viewers a brief overview of your video, so they can decide whether they want to watch it or not. Video titles are often used as clickable links, which can greatly increase your video’s chances of getting watched. Similarly, videos with compelling video descriptions often outperform those with standard descriptions or no description at all.
Conclusion
Video is a huge part of the future of SEO. It can give you the extra boost you need to rank much higher in search engine results. It can help you create better content that is more engaging for visitors. It can also help you create an awesome user experience for your visitors. There are so many ways to use video for SEO. The best thing to do is to create a few videos on your site and see how they do in terms of traffic and conversion rates. You may be surprised at how well your videos perform!
