Are you failing to reach your target market, or you aren’t hitting your established revenue targets?
If your answer’s “yes,” then it’s time to hire a digital marketing consultant.
Businesses struggle to draw in their target clients in today’s competitive market. The only solution is to market your business in a way that it can stand out from the rest. For small business owners like you, it’s even more difficult because you already have to wear many hats.
In this blog post, you’ll understand more about how a digital marketing consultant can help you better reach your intended target audience.
However, I’ll also discuss some important considerations you need to take while hiring such a resource for your company.
What’s a digital marketing consultant?
A digital marketing consultant’s an external counsel that specializes in creating a successful marketing strategy that can attract customers & help achieve revenue targets. The services of digital marketing consultants differ depending on your needs. Some will only handle strategy. Others will oversee your complete marketing workflow from start to finish. Including also the resource training for your internal help.
Many of the greatest digital marketing consultants have a background in marketing, advertising, and data analytics.
They’re also adept in copywriting, graphic communications, and public relations. They also stay informed on the online marketing trends, technologies, and best practices.
More significantly, they are knowledgeable with the psychology of consumer behavior. This is essential so that your company may start marketing initiatives that would persuade your target market to act without coming off as aggressive.
Digital Marketing Consultant vs. Small Business Marketing Consultant
A digital marketing consultant specializes in planning, implementing, and monitoring a business’ paid and organic online marketing tactics. Hiring a digital marketing expert comes in helpful when you lack:
A small business marketing consultant creates and implements marketing strategy for small and medium businesses. Small business marketing experts use both online and offline marketing methods to attract local customers.
Digital marketing consultants do what?
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Strategy
Serpklicks, a digital marketing consultancy firm, revealed that 70% of marketing mistakes their clients made were due to the strategy. Therefore, it’s so crucial to have the strategy right. Now, what actually is strategy? We can look down here:
A marketing plan guides your online campaigns to ensure success. It comprises your business goals, resources, analysis and results time frame, marketing channels, and KPIs. The plan also specifies important messaging, audience segmentation, and channels and approaches. Depending on your agreement, your digital marketing expert will:
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Branding
Branding goes beyond logos, taglines, website designs, color palettes, and typefaces. Brand identity. Your USP, personality, and desired customer feelings are included. Creative internet marketing initiatives by the digital marketing expert should boost brand image and generate leads and conversions. To do this, you and your digital marketing consultant should agree on the following: With an engaging digital brand strategy, your organization should enhance brand awareness, loyalty, and advocacy.
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Preparation
Starting with the company’s content marketing strategy, the digital marketing consultant constructs a content schedule. As you develop, this calendar will guide your company’s content generation. Explore Trello, Asana, Airtable, or Excel content calendar templates. Trello content planning: This document simplifies choosing the correct sort of material, themes and subtopics to cover, frequency and timing of publication, channels to display the content, team member allocation for specific content, progress updates, and more. The digital marketing consultant should handle workflow and content strategy questions:
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Administration
Project management combines skills, techniques, and knowledge to execute tasks and project needs. To launch marketing initiatives on time, your digital marketing consultant must have this competence, whether they work with your team or not.
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Storytelling
Emotionally connecting with customers builds trust. Consumers listen to brand stories. Do you prefer product benefits or consumer stories? Storytelling takes many forms. A digital marketing consultant considers these factors before writing a compelling brand story:
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SEO
Digital marketing professionals follow SEO best practices and trends. Search engine optimization is more important than ever with 3.5 billion Google searches every day. Search engine optimization (SEO) is a key online marketing strategy that boosts organic search traffic to your website. Optimized content boosts search engine rankings and audience visibility. SEO takes time but provides good cost/benefit ratio, and your digital marketing consultant must help you get results.
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PPC ads
Digital marketing experts must understand Google and social media PPC ads. They should also know how to maximize ad spend to promote your products or services to target clients. Many industries use PPC advertising. Google AdWords and Facebook are utilized to speed up website traffic.
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Assessment
A digital marketing expert can quantify which content and subjects drive traffic to your website, social media accounts, and other digital channels by assessing and analyzing your data analytics. Data analytics can help a digital marketing expert understand your audience. These insights can be used to construct campaigns that increase consumer trust, leads, and sales.
Hiring a Digital Marketing Consultant
All organizations confront a situation wherein you believe a digital marketing consultant can help you, then go ahead and engage one.
Calculate and project.
Digital marketing involves unknowns and shifting paradigms. Digital marketing specialists will provide you quite well calculated predictions and forecasts based on best practices and established strategies that have recently succeeded.
Telling your consultant to separate speculation from actual statistics and be careful can reduce overestimation.
Consultant-client partnership
Set your digital marketing consultant expectations against your business goals and objectives right away.
You must also offer feedback. Feedback is always welcome because it helps them understand the challenges and your approach.
Constant communication and updates on successes and impediments assist identify effective and ineffective strategies.
Transparency eliminates doubts and guesswork in a collaboration. These will help resolve challenges and demonstrate the consultant’s skill and responsiveness to your needs. It’s long-term.
Digital marketing requires patience. Expect a delay in sales and engagement after posting fresh content or ads. Results take at least six months.
Paid advertising produces outcomes faster than organic marketing. Organic promotions only require time (and quite a lot of it). If nothing happens after all that work, investigate why.
Digital Marketing Consultant Hiring Tips Digital marketing consultants require investment. Hire the correct one for your business needs and ambitions. (Payne, 2020)
Works Cited
Payne, K. (2020, June 5). What Does A Digital Marketing Consultant Do (and How To Hire One) | Digital PR Strategist Freelance Hire Kevin Payne. What Does a Digital Marketing Consultant Do (and How to Hire One) | Digital PR Strategist Freelance Hire Kevin Payne. Retrieved December 9, 2022, from https://kevintpayne.com/hiring-digital-marketing-consultant/
