Interesting blogs, engaging videos, vivid images, and more are elements that we can connect with Facebook. How about adding them to your website? Feels beneficial, right? Hence many businesses are choosing to add Facebook widget on their respective websites.
Squarespace provides a simplified way to build a website. People look to provide the needed edge to their website and hence are now actively opting to embed Facebook Widget on Squarespace website. So, if you have a Squarespace website, and still aren’t using Facebook widget, you are missing out on much. In this blog, we have listed some of the major advantages of this strategy. But before that, here is a brief understanding of the Facebook widget if you haven’t heard about it.
What is Facebook Widget?
Facebook widget is like a functional block on the website that enables users to showcase Facebook feed without any trouble. The Facebook widget is a phenomenal tool that displays content from Facebook without hampering the website speed.
Various tools available in the market equips you with a Facebook widget. Alongside offering you the Facebook widget, they also provide a simplified embedding process, allowing you to add Facebook feed to their respective website without any hassle.
Also, these tools provide various features that add great value to this strategy. For example, it enables you to customize your widget by changing font size, font style, and more, as per your need. In addition, it helps to beautify the website and makes the widget more attention-grabbing. It also provides other useful features such as moderation, responsive widget, and more.
The Facebook widget provides various benefits to your business. Still, keeping in mind the importance and need of a website, we have listed some pros of the widget that might make it convenient for you to use the widget for your website.
Benefits of adding Facebook widget to your Squarespace website
It is essential to have a notable online presence in this internet age. And as website stands as one of the major elements of a brand’s online presence, the Facebook widget helps the website in the following ways:
Improves the overall look and feel of the website – Who doesn’t like to own a website that provides a great visual to the visitors. After all, a good-looking website helps generate a good impression and helps develop brand recognition.
Facebook is the hub of engaging content consisting in different formats. Whether it’s images, videos or text, Facebook never fails to engage or entertain people, which has been its story for success. By opting to embed Facebook feed on website, you can bring the same vibe to your website and make your site stand out from the crowd.
Brings liveliness to the website
Images, videos, and all visual-based media have the potential to bring liveliness. And we all know Facebook has a bunch of visual-based content. So you can choose to select these contents and showcase them on your website. It makes your website appear more lively and visually appealing.
Provides social proof – Facebook users often use the platform to display their image while using a particular product or upload video while using or unboxing it. These contents act as the brands’ social proof and play a major role in increasing their sales.
But there might be a case where the target audience might never get to see these contents. So, by opting to embed Facebook feed on website, you can display these social proofs in front of your website visitors/target audience. Hence, it becomes easier to showcase social proof to a larger audience.
Boosts user-generated content related to your brand
People feel valued when a brand utilizes consumers’ content on the website. It also helps in developing a strong brand-customer relationship. With tools such as social media aggregators, you can compile the content related to your brand and showcase them on your website.
And when you showcase user-generated content related to your brand on your website, it inspires other users as well to create and upload content related to your brand and enjoy their limelight on the brand’s website.
It eventually helps boost user-generated content related to the brand and enhances brand recognition on social media platforms.
Strengthen social media presence
When displaying Facebook feed on the website, your website visitors get to see the content, which eventually provides them with a sneak peek into your social media presence. And if they like your content, they can easily follow you on the platform, and it eventually helps them strengthen their social media presence. We all know that social media has become such an integral part of marketing for businesses, and it is important to have a strong presence.
Also Check: Facebook Data Scraper
Summing it up
Facebook is the king of social media platforms, and brands often make Facebook marketing strategies that help them get an edge over their competitors and meet their target audience. However, you extract the utmost benefit from the platform by choosing to integrate the platform with your website.