You must have possibly heard the hype- digital marketing skills are rising, the digital skills gap is growing, the job market is booming, and brands are focusing more on digital marketing than ever before.
Increased pay and diverse career options are the significant benefits of digital marketing. Are you debating whether to change your career direction or what to study next? You might want to discover the top digital marketing benefits. They are good.
But first, let us have a look at what digital marketing is and what are the skills in demand.
What is Digital Marketing?
In specific ways, digital marketing is not that different from traditional marketing: you have got a product that you need to sell, and you are looking for ways to engage with customers to create brand awareness and ultimately close a deal.
Digital marketing includes more skills and roles than ever before, and it is this versatile and flexible nature of the business that makes it so exciting.
Which digital skills are in demand?
The digital economy plays a vital role in our lives, and it is not going anywhere. Yet, there is a fixed budget spent on digital marketing compared to traditional marketing.
93% of online activities begin with a search engine and ensure the continued effectiveness of SEO as the best marketing strategy.
In addition, nearly 80% of Americans make an online purchase at least every month. Therefore, anybody thinking about starting or leading a business requires a basic understanding of online marketing to convert customers.
There are options for people who want to enter the world of digital marketing and who want to build a career in this field. In 2019, some of the most in-demand digital marketing skills included content curation, Martech, and analytics, social media strategy, which is excellent news for those who turn towards the social, creative, and business side of the spectrum.
For technically sound, there is a lot of demand, and they have a high earning potential for those who specialize in technologies like SEM and SEO, as this can be at the base of what drives revenues in any business.
Content marketing depends on traffic, and anybody with technical expertise to check these patterns will be an essential asset, mainly as these jobs become complex with the emergence of machine learning and artificial intelligence.
So, now you know what digital marketing is and its demand. Now, let us find out the top benefits of a digital marketing career.
Worldwide reach
One of the top benefits of digital marketing is that it helps in removing all kinds of geographical barriers.
You can open your doors to foreign nations and offer your services to clients who live several miles away.
You can advertise to them with just a click and create awareness about your brand among people who did not know about your existence.
- Diverse career choices
As digitization continues across different industries, businesses worldwide, from start-ups to established companies, are seeking digital marketing experts with the right experience.
Digital titans like Airbnb and Google always search for new talent, especially in emerging technologies, as Artificial Intelligence becomes more conventional and provides scalability.
In addition, using AI in terms of customer value can help drive personalization and response times to queries using technology like chatbots.
With such a wide array of opportunities available, digital marketers can afford to be picky about the kind of company they would love to work with. You must take advantage of this choice and think of what type of business suits your career requirements in the best way.
- Affordability
We consider this as the top benefit of digital marketing. With the vast reach provided by digital marketing, the costs are relatively cheap and not a burden.
As a result, the ROI on digital marketing efforts is higher than traditional marketing. It also lets small-scale start-ups and businesses make maximum use of online marketing without causing stress on the budgets.
- Kickstart your career easily
In traditional careers like advertising, you would have to wait for a coveted internship or graduate placement to open to gain experience and make your portfolio. However, the digital marketing world provides many opportunities for you to start your career before starting your job.
Do you want to stand out from your fellow employers? If so, invest in creating a powerful social media presence, build your own set of Twitter followers, start your blog, and participate in online conversations. In addition, there are different online exams that, when added, can improve your CV and your knowledge too.
- Get more salary than your peers.
We all know how the demand for digital marketing professionals exceeds the supply. In traditional economics, all of us know what happens next- the value of a product increases with the right price.
When working in an industry with a significant skills shortage, you can think about yourself as a commodity and negotiate your salary based on that.
What’s beneficial and exciting about the job market for digital marketing experts is the massive competition for skilled talent irrespective of the industry.
People with the right skills can negotiate for outstanding salaries and enjoy multiple benefits based on their roles.
How Do You Become a Digital Marketing Professional?
If you have a background in marketing management, web development or design, and copywriting, you already possess transferable skills.
However, you may want to start your branding and build a portfolio to create your unique digital presence. It is challenging to stay on top of the current trends but understanding the basics and the upcoming trends like virtual reality and AI in how they play a role in marketing is a great place to focus.
You should ensure that your social media streams are consistent with your aptitude and skills- in simple words, discuss the things you are interested in and learn about publicly and as often as possible.
Search for the institutes offering the best digital marketing courses in Bangalore and join there to seek the best training.
Start a blog, publish on Medium and join a few Facebook groups of your same interest. It will help if you are looking for a reputable and comprehensive training program to receive official certification in one or more than one area.
Once you get officially certified, you will have a leg-up over your peers when looking for fulfilling opportunities.