You think freelance is easy. Well, let me break a piece of sad and straight news to you. It’s NOT. And you will realize this when you don’t find clients consistently enough to sustain your brand-new freelance business which has managed to crawl somehow in the initial months of its existence.
Sorry for the pessimistic start. But a freelance journey isn’t meant to be like that. And one thing which can help you save it is testimonials.
Testimonials are a powerful tool that can help you build trust with potential clients and establish yourself as a credible and reliable partner for them. So let’s explore the importance of testimonials for your freelance business and how you can use them to your advantage.
What are Testimonials?
Let’s get this out of the way first, shall we?
Testimonials are statements from previous clients who have worked with you and are satisfied with your services. These statements can be in the form of written reviews, video testimonials, or even audio recordings. Testimonials provide social proof that your work is of high quality and that you are reliable and professional.Testimonials can be powerful tools to build trust, credibility, and reputation, as they provide social proof and demonstrate the value and benefits of a product, service, or relationship. They can also help potential customers or clients make informed decisions and feel confident about their choices.
Sounds simple right? Then…
Why the heck are Testimonials Important for Your Freelance Business?
Attract New Clients
Testimonials can also help you attract new clients. When potential clients are researching freelancers, they often look for reviews or testimonials from previous clients. If they see the positive feedback from satisfied customers, they are more likely to contact you for work. This is a pretty natural human tendency. We do the same when we want to order something for ourselves.
Establishing your credibility
Testimonials can help you establish credibility as a freelancer. Think of it like you receiving CRED coins for making credit card payments on time. When potential clients see that you have a track record of satisfied customers who have said amazing things about you, they are more likely to trust you and feel confident in your ability to deliver quality work.
Build Trust
Testimonials can also help you build trust with potential clients. When you have positive feedback from previous clients, it shows that you are reliable and can be trusted to deliver on your promises. Even if you have had some negative feedback initially, a potential client can trust you with your progress. But it’s important to show what others have been saying about you.
Increase Conversions
Combine all of the above together, and our chances of conversions go high. Testimonials aka Social proof hits the nail deep and make sure
How to Use Testimonials in Your Freelance Business
Now that you understand the importance of testimonials, here are some tips for how to use them effectively in your freelance business:
Display Testimonials on Your Website
You can choose to collect testimonials manually or you can use a testimonial app to get client reviews but make sure to display your testimonials prominently on your website. If you’re using an app then you can use the embed option to showcase testimonials on your website. This will give potential clients easy access to positive feedback from previous clients and help establish your credibility.
Use Testimonials in Your Marketing Materials
As a freelancer, using testimonials in your marketing materials can help you stand out from the competition and attract new clients. When collecting testimonials, make sure to reach out to your satisfied clients and ask for their feedback. Choose the most compelling testimonials that showcase your skills, expertise, and professionalism. Display them prominently on your website, social media, and other marketing materials to build trust and credibility with potential clients. Including details such as the client’s name, photo, and location can also add to the credibility of the testimonial. Consider using video testimonials to create a deeper emotional connection with potential clients. Use testimonials in your marketing materials such as brochures, business cards, and flyers. This can help potential clients see the value you offer and increase the chances of them contacting you for work.
Share Testimonials on Social Media
Share your testimonials on social media platforms such as LinkedIn, Twitter, and Facebook. This can help you reach a wider audience and attract new clients. If you look for options then you can find a free testimonial app that can help you with collecting testimonials and then eventually help you with generating images which you can use on social media as well.
You can also read: How to become a successful freelancer?
Ask for Testimonials
Don’t be afraid to ask previous clients for testimonials. Many clients are happy to provide positive feedback, and it can help you build your reputation and attract new clients.
In conclusion, just remember that reviews for freelancer are like gold. They can help establish your credibility, build trust with potential clients, attract new clients, and increase conversions. Make sure to use testimonials effectively in your freelance business to maximize its benefits and grow your business. To make life easy, just register yourself in a testimonial company and start collecting testimonials with ease.