Google reviews have pretty much become the validation mark for more brands and businesses. In today’s times, all leading brands have a Google my business page, that can be used by their existing users to leave their reviews.
Further, aggregating the reviews and embedding them on the website has evolved to become a much more popular strategy for a business’s growth. This is how the Google Review widget came into existence and became a game-changing strategy.
If you are new to this concept and have not yet used Google reviews for your business’s growth, then you are surely missing out on a lot. In this post, we are going to introduce you to the Google review widget and also, will be telling you about the benefits of using this strategy in your business.
Without any further ado, let’s get started right away!
What Is A Google Review Widget?
True to its name, a Google review is a collection of reviews in the form of a customized and well-put-together format. A Google review widget allows you to display online reviews on various marketing touchpoints including the website of the brand.
While we will be talking about the benefits of embedding the Google review widget in detail, embedding the Google review widget on the website can tremendously bring in more credibility to your business since it directly comes from your existing customers.
Aggregating and embedding the process is extremely simple and requires you to shortlist a social media aggregation tool. You can select an efficient tool like Tagembed, a leading social media aggregation tool that allows you to curate and embed Google reviews on the website.
The users can increase the impact of the widget by using the features like customization, moderation, analysis, etc.
Now that you know about the definition of the Google review widget, keep reading to know about the benefits of leveraging this strategy into your business.
How Can Google Review Widget Help Your Business Grow?
1. Instills Brand Trust
One of the most challenging things to do while converting potential customers is gaining their faith and confidence. Google reviews serve as the ultimate go-to platform for prospects to go through what others have experienced with your brand and its products.
It is a common scenario for potential users to leverage Google reviews every time they are apprehensive about making a purchase. Embedding Google reviews on the website help brands to instill trust within the website visitors as they would trust the word of other users much more than your published content.
2. Increase Engagement With Website Visitors
Website engagement plays a major role as it helps brands understand if the website visitors will be likely to make a purchase or not. Moreover, website engagement is a result of the increased dwell time of website visitors.
When you embed Google reviews on your website, you increase the overall quality of your website’s content. Additionally, your website visitors will be interested in reading the experiences of your existing customers. This would ultimately lead to them exploring your website more, leading to more engagement on your website.
3. Helps In Building Brand- Customer Relationship
Showcasing the reviews of your existing customers is a great way to improvise on your relationship building with your customers. Most importantly, it helps you to understand the expectations of your customers and the ways in which they are using your products.
It gives you a chance to rectify your areas of weakness and in return helps in building a stronger relationship with your customers. Your website visitors will see your brand as open to constructive feedback and friendly. Hence, they would be motivated to create a relationship with you on a personal level, leading to a much better relationship.
4. More Sales & Conversions
Lastly, this strategy can help brands convert more effectively. Sales and conversions drive-in when the potential customers are engaged enough on your website. Embedding a Google review widget on the website holds immense potential to not just engage your customers, but also helps in gaining their confidence.
This would ultimately lead to them purchasing more products from your brand, which would ultimately lead to an increase in your sales and conversions.
Final Thoughts
If you are a brand and your customers are vouching for your products by leaving their reviews on your Google my business page, then you need to adopt this strategy right away!
We are finally at the end of this post and you are now aware of the various ways in which including a Google review widget can take your marketing game to a whole new level.
All you need to do is shortlist an amazing social media aggregator that can help you easily embed Google reviews widget on your website. Go on now, start off the process right away to notice the mentioned results and much more!
