Streetwear is a segment because of its broad appeal. This makes it easy to work with both mass and luxury brands. However, streetwear is a segment that has been missing something. Its hyper-masculine and masculine emphasis makes it difficult to meet society’s demands for equality.
This report examines how the demand and market for streetwear for women have increased. It also highlights the latest trends and brands that are owned by womens streetwear and targeted at women who want to attain status.
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Some Key Points:
- Major retailers are changing their strategies to appeal to this growing market. According to GOAT, women’s customers are growing twice as fast as men’s. StockX now sells more shoes for women every four hours than in any other year.
- It could be because of the EDITED data. Women’s fashion is becoming more accessible than ever before, with more brands dropping than ever. The majority of SKUs have seen a 47% increase in sales, and consumers are responding by buying new products.
- Although it is the right time to enter the market, menswear still dominates. Famous streetwear brands are being sold by retailers who also stock luxury designers. Retailers cannot afford to ignore the growing demand from non-binary consumers and are determined to bring designs that appeal to all.
- Gender is not a factor in streetwear’s most popular trends. Softcore is a mix of bold colors and oversized silhouettes. It can be worn in any size.
How has the market grown
Streetwear was one of those categories that continued to thrive in lockdown and helped lift it beyond its pre-pandemic levels. We looked at the decline in online-only streetwear products from popular brands such as Supreme, Carhartt, and Supreme. Online sales have increased 30% in the past 3 months. The YoY sales increased by 3 percent and exceeded the 2019 numbers. Women tracksuit are experiencing a decrease of 24 percent YoY and 9%, respectively, compared to last year.
The product/product division
How does the women’s market for streetwear compare to men’s? Online in the US and UK, 59% more products from streetwear labels are classified as being for women than those made for men. Footwear was responsible for 30% of all new streetwear for women. Sneakers accounted for 28% of the men’s collection. The most popular category of new men’s clothing was tops. The market was flooded with T-shirts, hoodies, and sweatshirts. Women were more interested in tank tops than Hoodies and sweatshirts.
At 8.3 percent, accessories accounted for a larger percentage of new streetwear for women than for men. 6.4 percent. This was mostly spent on new styles of caps, such as bucket-style hats and beanies. Bags were the most popular category for womenswear bags. They were dominated by backpacks and shopper bags.
The Luxury Overlap
The role of streetwear within the luxury market was highlighted by our deep dive into it. This market is dominated by high-end retailers. Sneakers accounted for 29% of all shoes sold on the market, making them the most desired style in women’s footwear. It has seen a 35% increase in popularity since 2019 when it was the third-most-popular style. The popularity of timeless streetwear trends is growing as comfort remains the main driving force in the fashion scene. The number of new styles has increased by 53% between the beginning of the year and April’s close. The new styles have increased by 53% since the beginning of 2019, and by 50% over the previous year.
It’s important to think about gender-neutrality
This market has a high non-binary shopping population, which is reflected in 56 percent of Gen buying. This segment is important in streetwear, even if they are not outside of the gendered zone. This market continues to sell products that are either gender-neutral or both. The market has seen a 23% increase in sales over the past year. Several streetwear brands that are not gender-specific will likely make a bigger impact.