We’ve gone over some of the advantages of QR code marketing in the last few weeks. We’ve dispelled several common misunderstandings. We’ve also laid out some methods and suggestions for brand marketers and small business owners to employ in their own campaigns.
To tie it all together, today we’d want to highlight businesses and agencies that are using QR codes correctly. Knowing your consumers’ demands, removing obstacles to access, and deploying innovative campaigns can help marketers shorten the customer journey and enhance lifetime value while lowering overall ad expenditures, as these examples demonstrate.
1. Elle Eyewear & Intersection
Intersection launched digital storefronts in November 2020 to connect the physical and digital worlds and provide a convenient and secure buying experience in a society devastated by a worldwide epidemic. Brands may now collaborate with the smart city technology pioneer to create innovative, interactive QR marketing campaigns. QR codes are used in these out-of-home (OOH) initiatives to contact consumers at kiosks, bus stops, digital walls, and digital urban panels.
Since the COVID-19 epidemic first hit businesses in March 2020, demand for QR codes has increased 600%, according to the company. In addition, 80 percent of shoppers now prefer to purchase on their cellphones. Despite the fact that e-commerce increased during COVID, customers still want a safe, in-person experience, which OOH can give. These QR campaigns are effective because they allow marketers to reach out to customers who are already using their cellphones.
Brands may respond to their customers’ demands by empowering them to interact safely through OOH advertising tactics. As we recently stated, using QR codes to engage customers can make their lives easier, which can lead to increased brand engagement. Consumers may not need to carry cash or make in-person payments if QR codes are used. Brands may improve OOH advertising success by providing easy, contactless brand discovery and point-of-sale transactions.
2. HSBC & Clear Channel Outdoor
QR codes should be as simple to scan as possible, with your campaign aim prominently displayed. It’s critical to be deliberate. Consumers still need to hear the main message from campaigns. Including a QR code should enhance your message rather than complicate it. Telling your audience where QR codes will eventually lead them will help them become more engaged with your brand. As this HSBC campaign shows, it’s critical that QR code marketing initiatives inform end-users about what to expect.
The call-to-action of requesting for donations is front and centre in this latest OOH campaign by Europe’s largest bank. The powerful headline of this campaign, which incorporates classic OOH design elements, demands your attention. And if you need more information, scanning the accompanying copy below makes it simple. Finally, the billboard’s QR code is placed at eye level, allowing HSBC to take advantage of a captive audience by educating them on what they should do next.
HSBC is addressing customers on a familiar medium and making it easy to take the next step toward the campaign goal by translating a tried-and-true placement into an interactive piece of media. It also shows how QR codes can be seamlessly integrated into your present marketing activities. Finally, this campaign is a great example of how to use QR codes in marketing campaigns without losing sight of the creative concept or brand identity.
3) Rise Coffee & A Lot Media
A Lot Media knows that targeting consumers in high-traffic places like parking decks is a terrific strategy to boost the reach of their ads. QR code promotions displayed on billboards, signs, and other out-of-home media can reach consumers in convenient and contextually appropriate areas. In this case, the company employs a QR code to target caffeine-deficient customers who might be looking for a coffee while parking their car in the morning (yes, please!).
A Lot Media, an out-of-home media company specialising in location-based advertising in parking lots and garages, reaches customers during high-impact moments (such as daily commutes or before/after shopping). Because consumers may be in a hurry during these times, it’s critical to engage them with creative, purposeful commercials that are simple to respond to. A Lot Media helps consumers understand exactly what to expect by placing this Rise Coffee promo in clear terms.
4) QR Code for Lego
Who doesn’t adore Legos? Mytoys.de ran a clever outdoor QR campaign in which they built enormous QE codes out of Lego and displayed them in advertising displays. The codes were placed in areas that saw a lot of foot traffic from passing families, and curious customers who scanned them were directed to the company’s website and merchandise.
5) Art using QR Codes
If this isn’t the most creative use of QR codes, I’d like to see one that is! This piece debuted in New York and is a brilliant blend of art and guerrilla marketing, fittingly honouring an artistic trailblazer.
6) QR Code for the School
This following example isn’t as great or extravagant as the others, but I think it’s unique, and it’s something I can relate to from a university standpoint. Essentially, a University Professor decided to install QR codes to her office door, providing her students with rapid contact choices.