The SEO industry has been on its toes after the pandemic and a series of substantial Google updates. Specialists have focused on different domains for enhanced performance, but they still failed to connect the dots and solve the puzzle. Now that we have stepped into 2022, where should we focus our SEO resources to secure a better SERP position? Well, the question sounds complicated, but we will attempt to answer it. We have compiled a list of important SEO trends you should know in 2022 to keep your website or blog pushing up the ladder. Keep walking with us to learn more!
SEO Trends in 2022:
SEO specialists have tried numerous ways to future-proof their SEO strategies, but the quest is incomplete without knowing SEO trends for this new year. Here are a few directions you must keep on your radar to keep your website visible to your online visitors. Industry experts are planning around these trends, and it would be better to know about them in advance to stay on a safer side. Let us walk you through these trends one by one!
1. Localization of SERPs:
“Misinformation is pushing Google to create a fact-oriented SERP,” – says Indigo. Country-specific content and SERPs can outrank those websites that used to be on top of the search results, and the trend will continue in the next years. “Google is often experimenting with the changes to the mobile layout for local intent specifically – says Amanda Jordan, Director local search at LOCOMOTIVE Agency.
Creating local-focused content is vital for websites that are targeting more than one country. Exploring the key search term that shows some local intent would be more valuable for such sites to localize SERPs. Showing local relevance in your content is more like a trend in 2022, and it will stay here for some time.
2. Content quality:
The site-wide content quality effect can make a difference, and you should focus on this aspect for future-proofing your SEO strategies. Google always highlights patterns regarding content quality on pages, and you must pay attention to these patterns. Search engines will always push you to ensure your published and indexable pages should be perfect concerning content.
Websites these days focus on short-term SEO efforts to gain links and awareness. However, these practices are short-lived, and you can experience a bad ranking in the long run. Do you want to future-proof your SEO strategies? Consider opting for SEO services in Dubai and let the experts help your cause!
3. Understanding user intent:
User intent is a trend, and it is here to stay. It is probably one of the most talked-about topics in the SEO industry, and specialists are busy adding more points to the discussion. It’s time for SEO specialists to craft user-driven content instead of SEO content. Google focuses more on identifying the intent behind a search, and websites with this ability can enjoy a prestigious position.
Understanding the users’ intent behind a keyword or search is essential as it can drive your intent to create content. With the introduction of Google’s Multitask Unified Model (MUM) update, understanding the user intent is more important than ever.
4. Visual content and images:
Websites with unique images and visual content can outrank websites that lack these factors. It would be a dominant trend in 2022 as Google shows more soft corners to websites with high-quality visual content and images. Moreover, Google can also reward websites with original imagery and can lens and learn.
The use of original imagery has been incentivized recently, and websites are encouraged to go with the trend. Google has announced to make SERPs more visually browsable and intuitive in the coming years. Google lens will enable shoppers to use a photo on their device and complete their search.
5. Mobile and user experience:
Google is always introducing tools to support mobile optimization and page experience. Mobile page experiences will also change in the coming times, and SEO specialists should focus on this aspect. “Based on recent tooling, resources, and updates to analytics, it is clear that the entirety of the mobile experience from the discovery aspect all the way through to how easily users can interact, engage and utilize will come together just as content experience has over the past few years” – says Jori Ford, CMO at FoodBoss.
An update in this area will affect numerous domains, giving mobile users an enhanced experience, and SEO specialists should not ignore it. Do these terminologies sound too complicated to you? Don’t panic! You can opt for SEO services and let the experts do the tougher part for you!
Make your website outrank your competitors!
The online community is dynamic enough, and only websites with striking strategies can secure a top position on SERPs. The best you can do is join hands with professional SEO experts like SpiralClick and let them optimize your website to push it up the ranking ladder.
