Meesho is fast becoming popular as one of the best ecommerce sites for buyers and sellers alike. One of the best advantages of selling on Meesho is that it charges zero commission and offers shipping assistance throughout India. This means sellers can price products lower and buyers can buy at a lower price. It is easy to get started as a seller on Meesho but it does take some effort to become a top seller. Here are 8 effective Meesho-specific strategies you should implement to become a top seller.
Pricing is everything
That Meesho does not charge seller fees is no reason to sell at a high price to make profits. On the contrary, most sellers on Meesho price their products quite competitively and you should offer similar or lower prices. Buyers still prefer to buy the lowest priced product of the same type when available from different sellers. Offer cash on delivery facility—there are plenty of people out there who do not have card facility or net banking or wallets. They like COD.
Product listing
One Meesho secret strategy is to upload more than 10 catalogs with 3 products in each instead of a single catalog with 30 products. This way, the prospective buyers will spend more time exploring your listings and will place an order instead of searching for another seller. Make sure the product title is descriptive and includes vital keywords. In the same way, ensure that the descriptive content contains keywords and gives maximum possible information. Be very careful to list the products in the right category.
High quality images
You should capture high resolution images from different angles for each products so that prospective buyers can get the best possible impression and evaluate what the product looks like. Engage a professional photographer if necessary.
Packaging
Each item probably has its own packaging and this should go into another outer packaging for shipping. It should be strong to protect the product being shipped and it should also have attractive labels and stickers showing your company brand logo, in addition to the regular shipping labels. Choose packaging such that the product is not damaged in transit despite rough handling. Customers appreciate good packaging.
Fast dispatch
Meesho gives sellers the choice of opting for next day dispatch as well as regular dispatch. By choosing next day dispatch (NDD), you pay a small fee but the NDD badge shows up against your listed item and assures higher ranking in searches. Buyers also prefer fast deliveries.
Promote your storefront offsite
Meesho offers promotional tools to help you improve rankings and attract buyers. Meesho offers the facility of paid ad campaigns that will improve visibility and rankings in searches on Meesho.
However, that alone is not sufficient. You should become active in promoting your Meesho page link on social media channels such as Instagram, Whatsapp, Pinterest and Facebook. You could also engage in offsite SEO activities to generate organic traffic to your seller page on Meesho.
Engage in analytics
Meesho offers the convenience of analytics through its seller panel. You can monitor your sales and also keep track of competitor sales and pricing. You can know current trends and the best selling products. With all this information you can take decisions to launch a new product, price a product better or to discontinue a product that is not selling well. Ideally, you should do this every day. It is a good idea to hand over all the above mentioned activities to expert Meesho seller account management services and focus on your core activities.
Steps to Start List your Products on Meesho
The next step is the process of how to sell your products on Meesho and to upload your catalog in your page.
- Kindly Login to your supplier panel in the account and you have to just create an account.
- Click on Catalogs Upload link and then add new catalog in bulk.
- Next, enter the product category in the search box and make sure you choose the right one from the drop down list, or create your own category.
- Click on Download Template link. The template looks like an Excel sheet.
- Fill in the form with product details, following instructions in the form.
- Fill in the template. You can input multiple products using this template.
- Go back to the supplier panel
- Click Upload the File, select the file you have created.
- If you wish to upload a single product then click on the Catalogs Upload link
- Click next on Add Single Catalog link
- Next, select product category from the list
- Upload product images from your hard disk and input descriptive title and content. Minor details such as color, can be edited while you copy-paste the same content for the same product but with a different color.
How profitable is to selling on Meesho?
It certainly is because Meesho does not charge exorbitant seller fees that other marketplaces do. In fact it charges zero commission fees and nominal shipping. You can price your products lower, and, with proper campaigns, make big profits on sales on Meesho. Meesho has a customer base of 11 crores across India. You can easily reach out to this customer base through Meesho.