As per some of the surveys, people tend to search more before buying any product, right from researching products to evaluating reviews and, hopefully, making a purchase. Now at this point if your business receives a negative impression, you will be less likely to generate new leads and sales, this shows why online reputation management is so important!
What Is Online Reputation Management?
ORM is about being aware of and controlling online public conversations about your brand and managing your business profile on various digital channels. This includes:
- Monitoring all the internet places where people might talk about your business
- Ensuring that the information about your business is accurate and updated
- Responding to customer reviews and requests
- Finding ways to positively position your brand across websites
The main goal is an overall positive sentiment from consumers who purchased but also for potential buyers, and generally, in the public eyes.
Why Care About ORM?
According to Forbes, brands that have a negative article on the first page of search results can expect to lose 22% of revenue. And if there are two negative results, this number increases to 44% and 59%. Now you must know why online reputation management for business matters. Once you connect with the online reputation management company in Delhi NCR then they start to create a positive public view of any brand or individual. Here we will explore what online reputation management is and why brands should focus on it, and approach it in the right way.
-
People Rely On Reviews
93% of customers look at online reviews before they make any purchase. If these users find negative reviews, inaccurate, or misleading content, it could influence their buying decision, and they may choose your competitors over you. Thus, positive reviews help to build a better online reputation for the brand.
-
People Pay More for Brands with Good Reputation
Consumers are willing to pay 22% more to a business if they have good reviews. Positive reviews signal your customers that other people are likely to have a good experience with your brand.
-
Helps In Removing Negative Publicity
Negative and fake reviews hurt your brand’s online reputation. Your website’s ranking might also decline in search engines because of them. ORM convert bad reviews into positive ones and remove fake ones. This way, potential customers will be assured that you look at negative reviews and take them seriously.
-
Improves Brand’s Credibility
Taking care of your brand’s online reputation shows that you care about your customers. Consumers look for attentive businesses that look into customer issues.
-
Helps Build Brand Advocacy
ORM goes beyond just reviews. A loyal following is built when you take care of customers and their concerns. Your loyal customers can become your brand advocates.
How To See What Your Current Online Reputation Is?
Before you start to improve your online reputation, first analyze your current online status. Gauge your online presence by using these points.
Search
- Google your business industry and product name and see the first five listings and answer the below questions:
- Are you in the first five listings? If not, work on your search ranking.
- Are the reviews positive? Not everyone will be a happy customer. But ensure that your first impression is as positive as possible.
- Check your Google My Business listings and see if you responded to all the reviews.
- Is the information accurate on different review sites?
Social
Check social channels and find the answers to these questions:
- How many followers are there?
- When was the last time you posted?
- Do your posts represent and reflect your brand?
- Do you respond to comments?
- What’s the average response time?
- Check the previous discussion about your brand on Social Media
Reviews
Observe different review sites:
- Check out your Google reviews.
- Check out your Facebook reviews.
- Check out other review sites.
- Check other online reviews and recommendation websites.
- Check out Glassdoor.
Online Reputation Management Strategies
Here are 5 steps to create the perfect online reputation management strategy; you can also take the help of Brand Management Companies.
Step 1: Monitor the Current Status
Creating a strategy for online reputation management starts by determining what your current online reputation is.
Step 2: Perform Competitive Analysis
This will help you determine how your competitors deal with ratings, reviews, and mentions across all channels. You can learn from competitors’ mistakes and take care not to repeat the same.
Step 3: Create An Actionable Plan
Now that you know the kind of reviews and comments you receive, make a plan on how to handle each one of them.
Step 4: Track And Manage The Reviews
Keeping reviews and ratings organized helps you manage them efficiently. It also helps to keep up with the consistency in the brand voice and tone when replying to mentions and comments.
Step 5: Measure The Results And Iterate
Measure your efforts and see whether your efforts are leading to an increase in positive brand reputation.