A content marketing agency is a comprehensive plan for your company’s online content. The goal of a content marketing strategy is to build and maintain a steady flow of quality, relevant content that resonates with readers and customers.
In this post, we’ll show you how to write a content marketing strategy step-by-step. This guide will help you create a clear plan for creating content that engages your audience and promotes your brand.
How To Write A Content Marketing Strategy
- Set Your Mission and Your Goals
Your mission is the reason you’re writing content in the first place. It should be something you’re passionate about, something that’s important to your audience and helps them achieve their goals.
- Establish Your KPIs
What are your KPIs? What measurements will work in your industry? How do you want to measure success? These are all questions you need to answer before diving into a content strategy.
- Know Your Audience
Are you writing for people who already know what you’re talking about? Or are you writing for people who don’t know much about your industry or niche? You should write for the second group, not the first.
- Assess Your Current Position
What is your current position in the market? What do you need to do to improve it? How are you doing now, and how can you do better? What is working well and where can you make adjustments?
- Figure Out the Best Content Channels
Are there any specific social media platforms that would be best for your business? Do you have a blog or website that could be used as a content hub? Is there an existing forum where people discuss your industry topic on a regular basis? If so, consider using it as a platform for all of your content marketing efforts.
- Decide on Content Types, Quality, and Frequency
What kinds of content will attract the most readership and engagement? Once you have some ideas in mind (for example case studies, or infographics) determine which type(s) of content works best for each type of audience (such as technical
- Identify and Allocate Resources
The first step in creating your content marketing strategy is to identify the resources you need to execute your plan. This includes people, technology and money.
- Create a Content Calendar
A content calendar can help you plan out the types of content you will create over time, as well as when they should be released. A content marketing Perth also helps you determine how often your audience is likely to view each piece of content, which can help determine the frequency with which they should be published on your website or social media channels.
- Create Content
Once you know what type of SEO Perth is needed and when it needs to be published, it’s time to write it! You can use tools like Google Docs or Microsoft Word to create an outline for each piece of content that will be published on your site or social media channels before proceeding with its creation. This way, once you’ve finished writing all of your pieces of content for the month (or quarter), you can simply import them into one place so that they are ready for distribution at any given time throughout the month (or quarter).
- Distribute and Market
SEO Perth is most effective when you share it with your audience, but that’s not easy. You need to find a way to distribute your content in a way that will be easy for them to find and consume.
This can include:
- Sending out newsletters or e-blasts about new blog posts.
- Posting content in industry-specific groups or forums.
- Hosting events where people can come together to discuss industry trends and news.
- Measure Results
It’s important to measure the results of your content marketing in Perth so you know how effective it was. Here are some ways to measure results:
Do keywords from blog posts translate into more traffic? Do more people visit your website after reading an article? Did social media shares lead to more engagement on your site? These are all great signs that your content was successful!
Making a content marketing strategy takes time, so set aside the best part of a workday to draft and revise your strategy. As you work through the details and challenges, you will begin to understand what it is like to run your own business. Your boss and your customers will be your target audience—and you will learn what works for them and why.