Customer needs are dynamic and take keep changing with changing scenarios and trends. As a part of superior customer service, prospects and customers expect brands to cater effectively to their unique requirements.
When your business fails to live up to the expectations of potential customers, it hampers the brand reputation and leads to poor customer experiences. For this, businesses need to upgrade themselves by evolving their communication strategies and ways of operating a business.
This also includes incorporating the right Salesforce communication channels in the business. When you integrate the wrong channels, they don’t add much value to your business and increase your business expenses.
Hence, it is always good to incorporate channels with a massive user base and channels that are pretty popular and widely used. And this is one of the crucial reasons that makes WhatsApp Salesforce a must-have for business communications.
This is just one reason. There are many more to consider WhatsApp integration with Salesforce to manage and grow your business faster.
Why WhatsApp Needs to Be on your Communication Channel List
Helps Scaling your Business
Let’s start with the most common question.
What is the most essential thing a business requires to close more deals?
It’s the potential leads
Without generating leads, getting more business and cracking new deals is impossible.
And all this is possible only when you are able to reach the maximum potential customers and connect with them.
This is where WhatsApp can fit the bill.
By adding WhatsApp Salesforce to your communication channel list, you can get a hold of the most popular channel, which is used worldwide.
In more than 180 countries, WhatsApp is used and has a user base of more than 2 billion globally. This makes it a perfect platform to scale your business in different parts of the world. You can target audiences in multiple countries using a single messaging app.
And the best part is that you can connect with audiences where they already are, as WhatsApp has become a preferred communication channel for communicating with family and friends.
So, you do not have to struggle for potential customer responses you have enabled them to interact using the most convenient and familiar messaging platform.
Allows Improve your Support Services
Now, we no longer live in a world where businesses have limited options to render support services.
There was a time when customers had to wait for days to get a response after dropping an email with a query. Or they had to make repeated calls to speak to a customer-facing representative.
But now that things have changed, customers expect quick responses and support from a brand.
If we talk about the top mobile messenger app, WhatsApp tops the list. This means people use WhatsApp the most for communication.
Also, they expect the brand’s presence on the same platform to interact and acquire support whenever needed.
Therefore, you can incorporate WhatsApp Salesforce in business with the help of WhatsApp integration with Salesforce and expand your channels to provide support.
This also makes it convenient for customers to connect with the brand using their most preferred chatting app.
Allows You to Be Innovative with Business Communication
Be it business communication or marketing, it needs to be interesting to keep your prospects and customers engaged.
When they find any business communication monotonous and of no value, they are likelier to lose interest in hearing from your brand.
Due to this, brands experiment with different approaches to drive more responses and engagement. Salesforce WhatsApp provides the best platform to be creative with your business communications.
Rather than limiting you to simple words, WhatsApp allows adding an aesthetic appeal to your business interactions.
You can add images, videos, audio, and gifs, to make business communications more interactive and set your brand apart.
Apart from connecting with a massive segment of potential customers, you can drive engagement and strengthen your relationships by being creative with communications.
Helps you Build Credibility
Credibility is a vital factor for any business as it contributes to various aspects that are crucial.
Whether it is brand reputation, customer acquisition, or retention, credibility helps to improve all these for your business.
When thousands of options are available for customers, it makes it difficult for them to choose and trust a business entity. Increasing online fraud cases have compelled people to choose their sellers cautiously before buying something.
With Salesforce WhatsApp, you can mark your business presence over WhatsApp to serve your customers. More importantly, you can ensure your potential customers that they are interacting with a verified business profile and give them a reason to trust.
A verified WhatsApp business profile is represented by a Green tick mark which helps to build credibility and help you build credibility. This helps you secure more leads for your business by being more authentic and genuine.
How WhatsApp Helps you Manage Conversations Better
Business WhatsApp provides you with a wide range of features and tools to manage business communications. From personalizing communications to saving time, you get various capabilities to serve customers better and build on positive experiences.
Let’s have a look at these features.
Allows you to Reply Faster while Conversing One-on-One Manually
No matter your business vertical, there are always some common inquiries and frequently asked questions from prospective customers while conversing one-on-one.
While responding, answer typing can consume your time and make your customers wait. With the help of WhatsApp integration with Salesforce, you can reap various WhatsApp benefits.
You can save replies to common inquiries as templates and add them as shortcuts. This way, you can reply with a single click without any need for typing and respond faster.
Labels for Chat Management
In a business, there are various types of customers and conversations. Some can be new customers, while some can be returning customers.
WhatsApp allows you to manage conversations using labels.
You can categorize conversations based on their types or users based on which stage they are with the help of labels and find them without investing much time whenever needed.
Automatic Away Messages to Keep Customers Informed
Customers get frustrated when they don’t get a response on time. Even worst, when they don’t have any idea of why a brand is not responding.
With the help of WhatsApp integration with Salesforce, you can set up automatic texts for greetings and away messages.
This will help you engage with your customers when you’re unavailable or receiving a high volume of inquiries over WhatsApp.
Conclusion
WhatsApp Salesforce integration allows you to add the most popular channel and your business to improve your business outreach and acquire more customers. As a preferred global channel, it makes it easier for you to communicate with potential customers worldwide. therefore it helps you simplify your business communication as you can connect over a platform that customers are already using. Apart from this, You can manage your WhatsApp leads and contacts better in Salesforce. More importantly, WhatsApp provides a wide range of features for managing Communications. So you can combine the capabilities of WhatsApp and Salesforce to respond faster using automation, redefine communications by adding an aesthetic appeal, and attract more leads by connecting with audiences globally.