Just like other virtual AGM’s, conferences, town halls and exhibitions, product launch events are also hosted virtually. If you are also planning to host an online product launch event, you are in the right place. This article will guide you through the points that must be considered before hosting a virtual product launch event.
Use 3D Product Demonstration
While planning a product launch event, using a 3D product demonstration feature can help you, the organizer to present your product more beautifully and holistically. It can enable the attendees to get a 360 degree and 3D view of the product making it easier for them to understand more about the product and make buying decisions.
Select an Appropriate Virtual Product Launch
It is extremely important to select an appropriate virtual show platform to ensure the success of your online event. Having an appropriate virtual product launch platform will help you ensure that the event is engaging and also help you achieve your event goals. The online event solution you choose should have features like gamification, live polls, live chat, 3D visuals, virtual photo booth, business card exchange and networking lounges.
Include Q&A Sessions
You can also include Q&A sessions in the virtual product launch. Having a Q&A session will help the attendees ask their doubts and directly communicate with the hosts and organizers. Moreover, Q&A sessions boost interaction within the product launch event and enable the attendees to ask questions about the product and other details. It enables them to connect directly with the hosts and organizers. Moreover, Q&A sessions help establish 2-way communication making the event more interactive.
Use AI Matchmaking
AI matchmaking is an advanced tool that uses artificial intelligence to match the attendees with the right people based on shared interests and goals. AI matchmaking can help you and your audience save a lot of precious time. It scrolls through the list of attendees, analyzes their interests & goals and matches them with the right people to meet depending on their interests.
Use Pre-recorded and Live Content
Rather than using only pre-recorded content include more live content into the event. Using only pre-recorded content can make your event boring and can make the attendees uninterested. This will further reduce the engagement of your event. Live content helps boost engagement at a virtual event and helps create a dynamic experience. Moreover, good quality live content will surely keep your audience captivated. You must use a mix of both pre-recorded and live content to add variety to the event. You can incorporate compelling videos, presentations, and visuals to make your product launch event more engaging.
Social Media Promotion
Make the most of your social media profiles and promote your event on platforms like Instagram, Facebook and LinkedIn. Create dedicated event pages on all the social media platforms and post content regularly on them. Make sure you use hashtags to make the event reach out to more people and increase engagement and attendance. Social media is the best tool to reach out to as many people as possible and attract more people to attend the event.
In addition to this, you can also use email marketing to promote your event. Make an email list for the potential attendees and send them emails consisting of information about the event. You must ensure that the email consists of all the details about the event like the date, time, sessions, name of the speakers. This will help compel the readers to register for the event and also inform them about the benefits of attending the event. You can also create an attractive event landing page on your website to attract more attendees to the event.
Gamify Your Product Launch
Gamification plays a crucial role in the success of a product launch event. As per studies, a gamified virtual event has a higher chance of being successful than a normal virtual event. Therefore, you must select a virtual event platform that allows you to add your favourite games to your online event. Make sure you choose popular games as they will help get the attendees excited about the online event. Super Mario, temple run, sudoku, ludo, carrom, pool and candy crush are some of the most admired games that you can include in the event.
Seamless Navigation
Make sure that the platform you select is easy to understand and user-friendly. Seamless navigation is a must-have feature for any virtual event platform. The attendees should be able to navigate and scroll through the platform without any external help. Moreover, the attendees should find it easy to use the platform and understand the features. This will help ensure a smooth and hassle-free experience for the attendees.
Final Words
Hope this article helped you get better insights into how to host a virtual product launch show. Keep the points mentioned above in mind while planning your virtual event.
