Are you using Shopify to run your business? Even if you’re not, the knowledge we’re about to impart will be extremely helpful to you if you ever want to launch an online store. Services for Shopify web development go above and beyond to make the platform as quick as businesses need. Even so, if your e-commerce store isn’t lightning fast enough for customers to efficiently browse it, sales may suffer significantly. But what does that imply? Here are some annoyances that customers encounter on a slow e-commerce site, which your Shopify developer can help you understand better when you hire him for your store.
Slow performance of your entire e-commerce store, slow performance on mobile devices, slow response time while loading product pages, poor quality or non-existent product images, delayed loading of search results, and more
- Prolonged transaction times
- Slow loading of CSS
- Slow invoicing
- Slow loading of advertisements and promotions
These were a few, but not all, of the issues that a sluggish e-commerce site can cause to annoy your customers. Despite having a sizable inventory of all the products with high consumer demand, it is obvious that a slow-performing online store will not increase conversion rates.
What can you do to fix this issue?
If your sales are also declining as a result of your website’s poor performance, you should consult some reputable Shopify web development services to get rid of all the complications that are slowing down your online store. You are not the only one who is aware of this issue, though. Even Shopify is making crucial efforts to aid more customers like you in having a better shopping experience.
Here are the steps Shopify has taken to improve the performance of its stores.
The overall performance and speed of a Shopify store are impacted by a number of irrational factors. Shopify has created a quick global network to combat them. Currently, the network on which Shopify stores run determines the best path to your server and shortens load times.
The longer it takes for a web browser to download the web page a user requests, the higher the response time. Because of this, the user decides to leave because he thinks it will take forever for your online store to load. This behaviour dramatically increases the bounce rate for your store.
Shopify was able to manage the server response time in its 180 points of existence in roughly 80 countries after upgrading the global network. Shopify significantly enhanced the network connections. The statistics show that the average request time for all Shopify stores has decreased by up to 39%, with the most obvious reductions occurring in Australia, India, Singapore, and Japan. This measurement allowed e-commerce store owners to serve their customers more quickly without the need to hire Shopify developers.
What recommendations do the top Shopify web development companies make?
Despite Shopify’s efforts, there are still some ways for you to improve the functionality and speed of your Shopify store. The actions you must take are listed below for your review.
Image size is important.
The issue with the internet of today is that users expect everything to load quickly, even on slow networks. Your customers will be expecting your website to load as quickly and correctly on a 2G or 3G device as it will on a 4G or wi-fi network.
You can manually compress all of your images or integrate an image compressor tool to improve network speed so that they load instantly when a product page loads. What actually happens is that a server begins downloading all of the image files when it receives a browser request, which can take a long time if your image files are large. You can still use Shopify web development services to create or integrate an image compression tool on your website even though Shopify uses the WebP format, which is smaller than standard Jpeg and PNG. We advise using the Caesium image compressor for manual compression.
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Theme optimization for desktop and mobile
- Selecting a fast theme is another crucial step that Shopify web development services advise for enhancing the speed of your Shopify store. You can test the Shopify theme’s preview page in Google PageSpeed insights to learn how it performs on desktop and mobile platforms.
- You can modify your store’s current theme’s CSS and Javascript to make it smaller if you are happy with it. You can speed up the loading of your website by removing the scripts and elements that are slowing it down. The quantity of CSS that a browser asks a server for also lengthens load times. It is preferable to combine all of your CSS documents into a single file because the browser must send multiple requests to load multiple CSS files.
- Your website can have AMP pages that load instantly on mobile devices by using a tool like FireAMP. AMP pages can significantly increase your conversion rates and help you better target your leads because nearly 50% of internet users shop online using a mobile device. Installing FireAMP or RocketAMP on your e-commerce website is as simple as searching for them in the Shopify App Store.