SMS marketing appears to be just what it sounds like: advertising carried out using SMS messaging.
However, there’s a lot more to it—
SMS marketing helps your business expand without hindrances, increases revenue, maintains customer satisfaction, and generates favourable evaluations. It is reasonably priced, cost-effective, and unexpectedly well-liked by viewers all around the world.
However, there are many myths surrounding SMS marketing. Given legislation like the TCPA and CAN-SPAM, many individuals believe that SMS are no longer in style or aren’t permitted to be used.
But the reality is otherwise. Businesses now send 75% more SMS campaigns annually, quietly increasing conversion rates by 106%.
SMS marketing is a type of direct marketing that involves sending clients text messages with promotional offers, news, and updates. Because of its relative quickness and favourable response, it is a simple and practical method of communicating with clients.
Tips for SMS marketing
Who doesn’t want to increase sales through a channel where their consumers are? — then it’s time to give an SMS marketing strategy some serious thought.
How to include Bulk SMS into your marketing operations is provided below.
Assemble a list of SMS recipients
The most significant component of your SMS marketing jigsaw is your subscriber list.
Make a list of subscribers who have chosen to participate in your marketing campaigns if you don’t already have one. In order to ensure that you are doing lawfully, start by being familiar with local regulations.
Ensure that you are signing up for high-caliber SMS users who are really interested in your company. To promote sign ups at scale, you might want to employ gamified popups and a wheel of fate. Another useful kind of contact is text to join, particularly when combined with a special offer or discount.
Purchase an SMS marketing app
Text marketing methods are honed with SMS marketing software. By monitoring compliance data and TCPA regulations, apps enable you to control communications at scale. Additionally, you may automate your messaging to send many messages at once, giving you more time back in your day.
SMS marketing tools are particularly beneficial if you’re trying to develop an omnichannel approach. You may include text messages into your email automation workflows using platforms like GUNI SMS saving time.
Additionally, the majority of SMS marketing systems include a wealth of reporting data that gives you greater understanding of your clients. You may quickly modify your text campaigns over time and achieve the maximum ROI by combining them with native dashboards.
Establish your SMS campaigns
The most important stage is now at hand: creating the actual message.
This is considerably more difficult than it appears. Since SMS messages may only be 160 characters long, there isn’t much room for rambling.
Here are some pointers for structuring your message:
- Consider value: Before launching any SMS campaign, ask yourself this: How will this SMS Text Messaging improve the quality of life for my customers?
- Use appropriate grammar: Avoid using text lingo and acronyms since not everyone will understand them. Abbreviations, text speak, and incorrect capitalization give your brand an unprofessional appearance.
- Differentiate your message from the subject line: Lucas Walker of the Rolled Up Podcast Network, an expert in e-commerce marketing, says to “create a text message that you would genuinely send to someone.” That will significantly affect the quality measurements you’re searching for.
Best practises for SMS marketing
Given how reliant people are on their phones, it’s critical to write accurate SMS messages the first time.
Here are some important best practices, SMS dos and don’ts, and things you should know before starting an SMS marketing strategy.
Get approval (and keep it)
SMS marketing follows the same opt-in guidelines as email marketing. Before delivering marketing messages, marketers are required by law to get the recipients’ affirmative approval.
Including a phone number box in the form for newsletter subscription is the simplest approach to obtain consent.
However, obtaining authorization isn’t the issue; keeping approval is.
Give clients a clear explanation of the messaging they may anticipate from your brand from the outset. Additionally, don’t misuse the allowed access. When communicating urgent or important information, we suggest implementing SMS marketing campaigns. It can easily lose clients if it is overused.
Mention your business
Your SMS receivers need to be able to identify you right away. If you don’t, people won’t grasp the context of your communication, which will increase their likelihood of unsubscribing.
Add your company name, the name of your customer service representative, or a brief description of what you do in every message to consumers to identify yourself.
Including a call to action
To motivate receivers to take further action, your SMS should always contain a clear call to action (CTA). A link that provides further information and traceability is an excellent idea to offer.
Some instances:
- You may sign up to get weekly email marketing news by clicking this link.
- For free delivery today before 6 PM, enter the following coupon at checkout.
Examples of SMS marketing
Let’s get started with some SMS marketing examples to show how ecommerce marketers may improve interactions with subscribers and consumers.
Salutary offers
Everyone anticipates a welcome email, but including an SMS might be a wonderful surprise.
If you provide a discount or link as a perk for joining up, deliver it by SMS like in the previous illustration. Then, in case the SMS wasn’t sufficient to close the transaction, follow up on that SMS with another email.
Sending an email with more information and photographs is always a good idea because neither of those things can be sent by SMS.
Time-sensitive special deals
If you want to ensure that your consumer has every opportunity to take part in a particularly exceptional promotion, SMS is fantastic. Add a little urgency to the phrase for the finest possible sales and promotions.
Updates on order confirmation and delivery
When it comes to order confirmation and delivery information, SMS marketing truly shines.
You shouldn’t need your customers to check their emails to confirm that their orders were placed. Additionally, if the email is unexpectedly delayed, your text also reduces uncertainty.
Consumer assistance
SMS texts aren’t solely used for advertising. They can also be applied to deal with problems before they arise.
Special discounts
Make clients feel like more than just a number by doing this. Mention key anniversaries like their birthday or their first year as a member of the special rewards programme.
Even better is a promotion that runs for a few days at this particular period. The best approach to implement this is with customised SMS messages, especially when internal links are included.
If you want to get people to check their inbox, start by putting multi-day deals right in your SMS messages. Alternatively, use the SMS as a teaser. The emotional impact will be immeasurable in both cases.
Find an automations platform to handle the grunt work for you if you’re ready to experience the revolutionary potential of SMS marketing ROI. For instance, GUNI SMS. It is the best platform based in Australia for all of your SMS gateway.