In the digital era, social media has been an amazing platform to market your brand to the target audience. As per various stats, around 85% of brands primarily use social media to increase their brand awareness. Hence, social media marketing has become imperative for brands in the digital era.
Social media marketing tends to form a part of the well-rounded inbound marketing strategy, which can be used by brands to promote their content, give their business a voice, and increase brand awareness. According to reports, around 89% of B2B businesses use social media platforms to organically distribute their content, beating both email marketing and blogging as preferred channels of distribution. With around 53.6% of the world’s population being available on social media, this decision taken by marketers makes much more sense.
Successful brands are frequently discussed on social media. This implies that businesses need to have strong social media marketing strategies to increase brand awareness and sales growth. Here, we present to you:
5 ways to increase brand visibility via social media marketing
To resonate with your target audience and enhance brand visibility, brands need to have robust social media strategies that are packed with unique content tailored for each platform. We have listed below 5 ways in which brands can increase brand awareness via social media marketing strategies:
1. Understand your target audience
The first step towards making your social media strategy a huge success is to understand the audience that resonates with your brand. The ideal step towards understanding your target audience is to develop personas – which is an integral part of inbound marketing. To interact with your social media audience, you must use the selected social media site as your search engine. Find relevant hashtags, get inspired by your competitors’ channels, and follow the thought leader to stay up to date on industry trends and his topics. This way, you can get a better idea of how your audience is interacting with social media.
2. Choose the right platform for your brand
Without social advertising, it would be nearly impossible for many brands to keep up with all social media sites. The goal of social media marketing is to find customers and potential audiences. Limiting your work to one to three websites makes it easier to manage. Find out where your audience spends the most time and stay on those social media platforms. There is no right or wrong answer when it comes to how many profiles you should maintain. However, making a sustainable and consistent effort is more important than being everywhere at once.
3. Be consistent with posting your content
Consistently posting through your social media accounts can help increase brand awareness. By being active and posting regularly, you can increase your exposure on various platforms. This is a way to increase your visibility on social media and increase your chances of impressing your audience. As you plan your strategy for posting to various social media channels, be sure to determine the appropriate time to post on each platform. There are times and days when the audience is most active. Find the best times to post on your social media channels and plan your social media strategy accordingly.
4. Connect with influencers
Connect with non-competitive influencers to complement your offerings and tap into established consumer groups. Joint venture partnerships with influencers can be built in several ways. They may include sharing content, packaging bundled freebie offers, and developing affiliate fee structures. How complex and intricate you want these relationships to be is entirely up to you. Also, follow influencers who are meaningful to your brand, monitor their posts and learn from them. See what they’re discussing and look at engagement levels to see what types of content resonate with your audience. Teams can use popular posts to generate brand-new ideas.
5. Network with a niche community
Build connections in your niche community and get your brand recognized by industry experts. Join the Facebook group relevant to your niche to interact and increase brand awareness. These groups are typically made up of experts, influencers, stakeholders and audiences from their niche community. LinkedIn Groups provide a similar platform where you can interact with niche communities while accessing relevant knowledge. In addition to joining social media groups, you can also interact with your contemporaries on social media. You can comment on updates and important events. You should also actively engage with audience segments in your niche community.
Conclusion
Today, there is a lot of competition between brands on offline and online platforms. To grab the attention of your target audience, you need to stand out. We all know how social media can increase brand awareness with the different features that each platform offers.
While some brands are willing to do it on their own, some seek for agencies to provide them with the best social media marketing services. If you too are looking for the same, then you must consider #ARM Worldwide. #ARM Worldwide uses multiple services to amplify results for your social media marketing campaign. From telling irresistible brand stories to running synchronized multi-platform campaigns, and from producing viral videos to creating compelling creatives, #ARM Worldwide has got you covered!
Get in touch with us now!