Events organizing and social media both have seen a shift in past years. Now it’s common to be on social media and organize events virtually. The rise of social media usage is increasing audience involvement in virtual events. The businesses organizing virtual events see potential opportunities in involving people in their events through social media.
In virtual events, everything happens online, mainly the audience interaction. Involving social media can enhance this interaction. It is not easy to keep the people engaged who are sitting hundreds and thousands of miles away from you. Using social media can help you boost engagement and make your virtual events improve. You can involve social media in virtual events through a virtual wall.
This blog offers you a complete guide regarding the social wall. All your possible doubts, starting from the basic concept of a Social Wall to the tools to create it, will be cleared by the end of this blog. So, let’s dive in!
What Is A Social Wall?
A social wall is a feed composed of User-generated content collected from various social media platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, and more. It is a digital screen that showcases aggregated or live UGC. Collect the social media posts using hashtags, accounts of users, and more to build a Social Wall.
A social media wall is a tool to promote your virtual event on social media to generate a buzz for it. The social wall allows you to generate excitement among your target audience regarding the upcoming virtual events of your business.
You must be wondering why you should make efforts to build a social media wall. A social wall gives you multiple other benefits too with enhancing audience engagement for your virtual events. To get more information about this, keep reading!
Social Wall- Benefits for Virtual Events
1. Boost Audience Engagement
A social wall gives fame to the audience, and of course, they love it. The social wall allows you to provide your audience a chance to get featured on such a digital screen, so why would they miss it? They won’t.
Seeing self on a social wall generates excitement and makes the audience feel valued. A social wall for virtual events is like a cherry on the cake. It always adds something, and that is engagement. A social wall helps raise the audience’s engagement level and makes them stick till the end.
2. Increase Your Reach
A Social Wall helps you draw the attention of your target audience with the help of social media. You can create a buzz over all the social media platforms regarding your events. A social wall helps create an urge among the target audience to be a part of your virtual event.
It helps you connect with people across the globe and give more exposure to the brand. It will ultimately enhance your audience base and help you have the maximum number of people you can allow in the event.
3. Enhance Event Revenue
A Social wall gives space to your sponsors to showcase their ads and earn money. Your Sponsors need to pay you to buy a column on the social wall for displaying their ads there. It makes you earn extra money from your sponsors.
Monetizing your social wall is the best option to enhance your event revenues. Also, a social wall creates an urge among your audience to purchase with you after the event. It makes you have more money.
Tools To Build A Social Wall
1. Taggbox
The Interface and features of this tool make it one of the best social media aggregators you can choose to build a social wall for virtual events. Taggbox allows you to aggregate, curate, and customize the content to create a Social Wall. It gives you 15+ social media platform options to create a social media wall.
With the customization feature of the tool, you can change the font, background, layout, themes, design, and more of the social wall. The curation process allows you to remove irrelevant content from the social wall. The feature of private post upload of this tool makes it different from other tools. The audience can utilize this feature and upload content on the social wall in virtual events.
2. Everwall
It is a tool that gives you multiple features to create an engaging social wall. With helping you build a social wall for your virtual event, Everwall also provides you analytics on it.
It is one of the fastest social media aggregator tools to add posts on the social wall within seconds. Like Taggbox, this tool also provides you the features of customization and moderation of the social wall for virtual events. This tool helps you with advertising and sponsorship options too.
3. Eventifier
It is a tool that allows you to collect social media posts and build a social wall to display them in virtual events. Eventifier helps you create and display a social wall with easy steps and repurpose the wall in upcoming events.
The best part of this tool regarding building a social wall is that it helps to generate FOMO. It is a powerful aspect that makes this tool unique.
Final Thoughts
Social media and virtual events are not something new, but have you ever thought of combining both before reading this blog? Now, you know the magic it can create, so what are you waiting for?
The blog has helped you get information about the benefits of a social wall for virtual events and how you can create one for yourself. Get up! Try one of the tools listed above to build your social wall.