Brands are always looking for ways to make their product packaging stand out from the rest, and it is the right thing to do in these competitive markets. Brands go to every limit to ensure that their product packaging ticks all the boxes, whether it be the design, art, color, or material of the packaging.
But the question here is, what do you want your customers to think about your products when they open the packaging? You surely want them to think good of your brand, but it won’t happen if your product is lying inside out inside the packaging. For this reason, you need to invest in custom inserts.
The reason behind using these genius innovations is to ensure that the product remains safe during the delivery process and that it looks good when customers open their product packaging. In this blog, we will tell you the benefits your brand can obtain by using inserts. If that sounds intriguing, then let’s hop into it.
Low-Cost
When a brand starts shipping its products to different cities or states, they have to be careful about the way they ship its products. The reason behind this is that we all know how shipping companies deal with parcels, and you don’t know what your parcel will come across and what harsh conditions it will encounter.
The safety of the product has to be the priority of the brand because no matter how good-looking your product packaging is, it won’t matter to customers when they receive a damaged product. First, they would want a refund, and then they can share their negative feedback on your site, and you don’t want that to happen.
Inserts significantly lower the rate of damage because they are made on special orders, and your product can sit perfectly in between them, and you can rest assured that your product won’t get damaged. Now, there are other ways to ensure the safety of the product, but as a brand owner, you have to save money where you can, and by using custom boxes wholesale, you certainly can because inserts are cheap.
Highly Targeted
As we mentioned above, the main priority of inserts is to ensure the safety of the product, but by no means does that mean that they can only serve one purpose. You can use inserts to create a desire inside your customer by offering them discounts for additional purchases from your brand and telling them about the other products your brand offers.
Printed inserts are a great way to target an audience because it allows you to share vital information about your product, brand, and your initiatives. Because you know what your customer purchased, you also know what product goes well with the product that your customer just purchased. Cross-referencing product lines not only brings more sales but also makes customers feel that you are transparent with them, and customers love transparency,
A Better Alternative To Email
Email marketing is crucial for brands, and they are great, but they can’t beat a physical connection with customers. Email marketing can get pretty costly, and you have to continuously buy these services to retain your customers, and emails can easily get lost in your inbox or spam folders. This won’t happen when you use custom inserts because inserts are the first thing your customer is going to see when they open their product packaging.
There is a lot of marketing value in inserts, and they create a sense of luxury. No matter how luxurious your products are, you will never be able to express your feelings through email. On the other hand, if your products aren’t luxurious, but you use inserts, then it creates a sense of luxury around the product.
Product Education
Custom inserts aren’t only used for giving away discount coupons or to share your brand story and the initiatives you took; they can also be sued to educate your customers. Not education as in educating them, but it is about educating them about the product they just spent their hard-earned money on.
Some customers won’t bother to look at the details given on the product packaging and on the product itself, but they will surely notice the inserts. You can tell them how your product works and all the details about it.
Builds Authentic Connection
To build a well-reputed brand, you need to build a healthy relationship with your customers. Your customers don’t always need to have product details or discounts; it can also have a thank you note. It makes your customers feel that they are important to your brand and that they matter. This small gesture of yours will send a message to them that you, as a brand, are delighted to have them as their customers.
This also encourages the customers to share this experience with their friends and family member or even on social media platforms which give you nothing but free advertisement. These are just a few of the many benefits you can obtain when using custom inserts.