“A professionally-designed website can provide social proof that you are an expert of your field. Whether you are starting from scratch or have an established business, a fresh new look with cutting edge technologies is a key to visibility and credibility in today’s ultra-competitive, mobile-first world. Our web design services are for those who wish to refresh their corporate image by boosting sales, lowering bounce rates and increasing user interaction.”
The digital market is competitive. In order for you to stand out in a sea of thousands of companies, you need your website as well-branded and beautifully designed as your office and employees are. Use of Mockup Branding helps you increase sales, enhance communication and impress new investors
Your website is your first impression of the world. Make sure it leaves a good one!
Website redesign is your opportunity to create a digital branding experience for your clients. Your website is the first thing someone sees when they search for your business online. A beautiful, modern, mobile-friendly site with easy-to-use tools that are relevant and help you meet the needs of your clients will enhance their experience. Ultimately, it will improve your return on investment in online advertising and marketing efforts.
If you own a small business or have just started one, you know that building your brand is vital to its success.
“Create a stunning website that makes readers feel like they know you, like you and believe in what you stand for.”
A website redesign is more than just a facelift. It’s your introduction to potential customers and clients, and a chance to showcase what you do best. It’s your social media profile, it’s HOW you share your content, and it’s HOW your clients engage with you. A well designed website allows for easy navigation, provides engaging content at just the right time to keep your visitors coming back for more, and ultimately makes it easier (and oftentimes fun) for them to do business with you.
Whether you’re planning on selling your business, growing your business or just increasing awareness of your brand, a professional website design is critical to meeting these goals. If you haven’t updated your website in the last three years, then it’s probably time for a facelift.
A solid brand mockup strategy can help you in many ways, such as: deciding on what direction your business should take and guiding the development of your products or services.
You can make your brand more memorable by improving the user experience, making sure your site is responsive, and making it easy for potential clients to find you.
Reason To Redesign Your Website
(1) Design/Look of Website: The look and feel, the user experience, your website’s ease of navigation, and how well it incorporates your brand all impact how your leads and existing customers interact with it—and ultimately how many feel compelled to buy from you.
(2) Content Relevance: The pressure is on for marketers to create new content daily to engage their audience. Is that even possible when your website design feels out-of-date?
(3) Mobile Optimization: How does your website look on a mobile device? Is it responsive? Responsive design adjusts to any screen size. If you don’t have responsive design, you are likely losing numerous leads due to poor mobile optimization—a critical component when 93% of US adults use a wireless device every day.
Planning a website redesign can be a stressful but rewarding project. Follow these steps to make sure your new site is built for success.
The following step-by-step guide outlines the process for planning a website redesign. The process considers all aspects of website redesign, including goals, strategy, organization and content, visual design, production, testing and launch.
- Understand goals of the project – What is the main purpose of the website? What is the primary business goal of the company/organization? Is it to drive traffic and sales, or lead generation?
- Identify your target audience – Who are you trying to reach on your website? Are they potential customers? Donors? What are their needs and how can we help address them?
- Create buyer personas – For a company with multiple products or services, the website may need to speak to several different audiences. Creating buyer personas is an essential step in understanding those groups so you communicate with them properly.
- Craft content priorities – The following steps will focus on aesthetics, but before jumping into visual design, we should first pay attention to content strategy. Using user feedback, data from surveys and analytics, as well as best practices, create task flows and content outlines that map out what is most important for users to access quickly on your website.
- Evaluate current site- Where does your current website succeed and fall short in achieving your goals? An audit of branding elements, user interface (UI) and user experience (UX) will help identify what is working and what areas.
In this day and age, websites are how potential customers discover your brand. It’s the first impression your potential clients receive and it’s critical to get it right.
