For clients from various industries, a video production company produces detailed motion content of the highest caliber. But what does that actually mean, and what do video production companies actually do?
When it comes to making videos, we at Visionary Web Studios do a little bit of everything. We’ve outlined the various steps in the production process to help you understand if you’ve ever wondered what a video production company does and what goes on in a typical day.
What Is A Video Production Company, First Of All?
A video production company (VPC) produces video content for the marketing campaigns of other businesses. Commercials, online advertisements, product showcases, corporate videos, and videos for employee training are all included in this video content.
Film production companies are different from video production companies because they primarily produce films or television programs. However, VPCs frequently produce shorter content for a variety of outlets as a part of a larger marketing plan.
What Distinguishes A Video Production Company From A Videographer?
Contrary to popular belief, a videographer and a video production company have very different functions. Weddings, parties, conventions, and other live events are among the tasks that videographers undertake. A videographer frequently blends into the background of the action, doesn’t focus on staging shots, and simply records what’s happening.
A VPC, on the other hand, entails much more work. They frequently assemble a group of highly competent people who are experts in one or more areas of the imaginative filmmaking process. Throughout the entire video production process, including the planning and editing stages, these staff members will be actively involved.
What Does A Video Production Company Do?
A video production company, in the broadest sense, plans, shoots, and edits videos for other businesses and organizations. Daily tasks are actually a lot more difficult than you might imagine. Here is a brief summary of what a VPC might do on a given day:
- Meeting And Working With Clients
- Carry Out Market And Product Research
- Making Storyboards
- Develop Scripts
- Identifying Potential Locations For Movies
- Casting, Obtaining Props And Making Wardrobe Items
- Make Audio And Video Recordings
- Video Editing Involves Putting Together Clips.
- Combine Music And Audio Tracks.
- Make SFX, Motion Graphics, And Animations.
- Post-Videos Online And Make Broadcasting Arrangements With Tv Stations.
That’s a lot, not to downplay it! Let’s go over what some of those mean in more detail.
Pre-Production
Every VPC begins with a pre-production phase that includes planning, storyboarding, and other activities. Every project needs a strong pre-production phase because it helps to avoid obstacles during the filming and editing processes.
Here at Visionary Web Studios, we take a few pre-production steps, so let’s go over them.
Seeing customers
Meeting with clients to discuss their vision and expectations for the project is the first step in the pre-pro process. Budgets, schedules, filming locations, content/subject matter, target audiences, the location of the video, and the project’s overall goal are some of the topics we cover in this conversation.
We must be as specific as we can at this point to ensure that everyone is on the same page and that there are no surprises later.
Research
A quality video production company will really take the time to comprehend the audiences and the work of its clients.
During the research stage, we gain knowledge about the goods and services we’re filming and examine the videos produced by rival companies. This aids us in determining the ideal perspective for a video that will make you stand out from the competition.
Storyboarding
We develop a storyboard once we are aware of our audience and our objectives.
Before picking up a camera, each shot must be planned out through storyboarding. We will use a storyboard to direct us as we plan camera angles, flow, actor/prop staging, and other aspects of the production phase. Even though the final product may diverge from the original storyboard, this pre-production stage is essential to ensuring that the filming stage runs smoothly.
Scripting
Scripting, as opposed to storyboarding, involves planning the dialogue or voiceovers that will be heard in the video. We concentrate on fusing the appropriate information with the appropriate tone to create a video that is accurate and adheres to the aesthetic of your company.
Choosing Talent And Choosing Props
Most video production companies will handle the casting process if a project requires actors. Casting calls might occur in person at a casting agency or virtually via video chat.
A VPC will either use what it already has on hand or rent or purchase the necessary equipment if props or unique wardrobe items are required. Talent and set design used in a video is subject to final approval by the client.
Locating A Location For A Film
We will scout out locations if a video can’t be shot in our studio. We consider the following when choosing a good location:
- The distance that the cast and actors will have to travel Possibly distract background noise sources
- Any licenses necessary for filming Insurance requirements
Clients have the final say regarding the filming location, and we strongly advise visiting in person before making a choice.
Production
Following the conclusion of pre-production, we begin filming. Different equipment configurations, shooting techniques, and methods are employed by various video production companies. Modern filming, lighting, and audio equipment is used at Visionary Web Studios to create the highest-quality videos possible.
Depending on the complexity and length of the video, filming can take a single day or a few weeks. Primary footage, B-roll, voiceovers, and interviews will all be recorded by the crew. Although it is encouraged, clients are not required to be present on the set while we film.
Before the production is finished, it’s crucial for clients to express any ideas or visuals they have for the finished video. We try to capture as much as we can during this main filming phase in order to prevent reshoots and to keep things on schedule.
Post-Production
In the post-production stage, the footage is examined and assembled to create the finished work. From there, we distribute videos to people worldwide via social media, your website, or television.
Editing Editors To make a coherent video, you must trim, splice, and combine various clips. On-screen graphics, subtitles, animations, and other visual effects will be added by editors and designers.
Clients are given a set number of revisions to the final edited piece, depending on what was agreed upon during the initial planning stages. For a fee, additional revisions can be requested.
Sound blending
Excellent audio is essential to a great video. In the sound mixing process, audio is layered over a video while also being given volume, dynamics, and other adjustments. Making sure a video sounds as good as it does during this stage entails layering on voiceovers, adding sound effects, and doing any necessary foley work.
Distribution
Some companies that produce videos hand over the finished product and call it a day. Every step after that, such as sending your work to television broadcasters and sharing it on social media, will be handled by Visionary Web Studios.
To sum up
Your ideas come to life through the work of a digital video production services company. Even a simple video requires a lot of steps to create, but we are passionate about going above and beyond for clients of all sizes and sectors.