Google Ad Manager is a platform that assists you in enhancing your ad efficiency and reach. You can simply do that by using an extensive number of advertising options on Google Ad Manager. It helps you increase customer engagement by promoting your products and services on websites and blogs.
Generally, Google Ad Manager allows you to create and edit your ad campaigns. It also allows you to manage your campaigns and automate the ad’s visibility based on location and audience. You can access more features and tools than any other platform, so it’s a win-win situation for small and large businesses.
Google Ad Manager is a part of Google Ads that lets you manage your promotional campaigns on their network.
How Google Ad Manager Works
Most marketers use the Google Ad Manager platform to promote their websites. This is where you can create and manage your ad campaigns. You can also create tag-based ads which help with ad performance since Google doesn’t have to rerun your ad creative.
Google Ad Manager allows you to promote your products and services by using search-relevant keywords. It operates under a pay-per-click (PPC) model, which means you can target a specific keyword on Google and make bids on it. The bids you make are “maximum bids” or the maximum you’re willing to pay for an ad.
With custom reports, the ad manager shows you which ad is more successful and how much you’re likely to earn from the ad. It’s the best dashboard for all your campaigns. You get to access all the features in one place, without having to switch between tabs.
Google Ads vs. Facebook Ads
The significant difference between Google Ads and Facebook Ads is the search design algorithm. Google searchers are sure about their search and are shown ads according to the search keywords. However, Facebook users are shown ads based on their interests and previous search algorithm. Google has a pull marketing strategy whereas Facebook has a push marketing strategy.
- Google Ads is a marketplace or a platform developed to promote a business through keywords or display ads within the network. Google Ads works on keywords, so choosing the best relevant keyword may be a wise decision. This can make your ads visible on the first page of Google.
- Facebook Ads, on the other hand, is online advertising focused on social networking services. Facebook Ads reach a particular audience based on their searches and interests. These ads are based on factors like age, gender, and the location of the target audience.
Benefits of Google Ads
Google Ads allows you to show your ads to a specific audience likely to be interested in your products and services. You can easily track whether that audience clicked your ads or not. This also allows you to reach potential customers and increase sales and profit.
- Targeting your ads gives you the ability to focus on people interested in your product and services. Google Ads offers different ways to target the relevant audience. It allows you to target your audience through keywords, ad location, age, language, and devices.
- Controlling your cost is one of the most important features of Google Ads as it gives you the liberty to spend as per your requirement. There’s no minimum payment since you can pay per month, per day, and even per ad, where you only have to pay when someone clicks on your ad.
- Measuring your success with Google Ad Manager when someone clicks on your ad is easy. Even if someone purchases your product or downloads your app, you can see that. You can identify the ads that are more successful and quickly assess where to invest in your ad campaign.
Features of Google Ad Manager
Google always comes up with some new changes to help raise your profits and campaign success. You may not be able to notice the changes, but if you look closely, you can notice improvements every day. Here are some updated features that Google Ads has implemented to upgrade the results for your ads.
- Responsive search ads- Responsive search ads help you to create ads more closely related to your audience. You can create multiple headlines and descriptions while creating an ad. Google Ads automatically checks the different combinations and determines the best one for the ad.
- YouTube ads- You can now promote your business directly from YouTube videos. It’s an excellent opportunity to run your YouTube ads as you can analyze what works best for your business. The most important feature of Google Ads is that you can run tests and see what works best for your campaign. With this new update, you can generate leads directly from YouTube ads.
- Smart bidding- You should work with a strategy as to when you want your ad to show up for which search queries and location. All these things depend on time, location, audience data, and more. It may be impossible for humans to make perfect decisions for bidding. However, with smart bidding options, AI increases or decreases your bid to reach your goals.
- Local campaigns- These campaigns are focused on clarity and achieving your offline business goals. You just need to provide details like business location, budget, and resources. Google Ads automatically uses these details to create a campaign. This aims to increase your business’s value and promote your locations across the network.
Integrating Google Ad Manager and WordPress
WordPress is a content management system for publishing websites. It offers a user-friendly experience, and because it’s open-source, you can easily run several variations on the same theme. WordPress can be merged with Google Ad Manager to avoid complications in editorial processes.
It’s important to bring Google Ad Manager and WordPress together and work efficiently. To do that, you need to integrate both. There are two ways to merge them, either you can use Google Tag Manager or Google Ad Manager API.
- Google Tag Manager is a great tool to integrate different analytics and services with your WordPress website.
- Google Ad Manager API is an all-in-one tool for effective client marketing and analyzing the progress of your business. However, after installing Google Ad Manager, you need to find its API option in the admin settings and enable it.
The Final Note
Google Ad Manager is great for targeted advertising, but it’s important to know about the tool before using it.
Most businesses want to run Google ads but don’t know how to use the tool. Hopefully, all the information above can help you get started.
Make note that marketing tools like Practina make it easier to run Google ads and track them.
Practina’s Google Smart Ads feature ensures a business’s ads are visible to the relevant audiences at the right time. Practina can help businesses win over the local competition and get more customers.
Besides, it’s a complete social media marketing tool that automatically creates and publishes content. It targets to grow a brand’s online presence consistently.
Businesses can run smart Google Ad campaigns, scale them, and improve their return on investment with Practina.
Download the Practina app to launch successful Google ads and create more selling opportunities.