Attending trade shows can help build your network, get more qualified leads, and expand your consumer base. But with so many businesses in the same place, on the same floor, it can be hard to stand out. That’s where your exhibits come in. Investing money in an exhibit for your trade show booth can help draw more interest from your target market. But instead of buying those exhibits, think about getting rental options. Here’s why it’s a smart choice.
Unique Designs
With rental custom display options, you won’t have to worry about cookie-cutter designs making your booth look like any other company on the floor. Get a design unique to your brand and business with custom options. That’s one way to stand out from the rest of the crowd. If you want a display that meets your marketing goals, a custom rental exhibit fits the bill.
Low Cost
You won’t have to worry about getting a hole in your budget with rental options. Rentals provide your business with an easier way to stay on track financially. You won’t have to go over your price range when you can get displays that meet your marketing objectives while staying on budget.
Flexibility
Rentals are flexible. You can try multiple designs, styles, sizes, technologies, and layouts until you find the method that works best for your team, products/services, and company. When you buy a display, you’re tied to that material. Even if it doesn’t match your new trade show booth or is not entirely right for your next trade show event, you’ll be forced to use it because you already paid for it. You wouldn’t want to waste the money. Rentals eliminate those problems, providing you with the freedom to choose the format and design you want.
Less Stress
If you’re attending a trade show for the first time, you already have a lot on your plate. You wouldn’t want to add concerns and issues with your trade show display. That’s where pros come in. When you get rental solutions from pros, they can take care of everything, allowing you to concentrate on the event. You can focus on training your team, preparing the materials you need, and lining up the products or services you want to market to the audience for the duration of the show. With pros to handle the display and ensure it can attract the attention of your target audience, you’re more in control of the experience. That results in lower stress levels.
Latest Integration
The best thing about rentals is that you can choose a different display every time. And when new display technologies come out, you can try them, and use them to leverage your business. That can have a massively positive impact on your brand and business. With rental custom displays, you can generate more interest with cutting-edge technology and tools. That can regrow interest in your brand, services, and/or products.
Save Time
When buying a display, you need to store it properly. You also need to worry about maintenance and repairs. That’s not a problem with rental options. Once the event is done, you give back the rental and won’t have to worry about storage or upkeep.
Many businesses want their exhibit to have a very certain feel and style, which cannot be done using a kit or bespoke graphics. They’ll decide to have a booth specially made for them. Although some are made of steel, aluminium, or even foam, bespoke booths are typically made of wood. Whichever medium best achieves the objectives of your business will be used.
As with any build out, the design comes first. If you have already invested the necessary time and money in having the design finished, you can email us your drawings for a price estimate. The Exhibit Company typically constructs our bespoke exhibit booths in this manner. You need someone to make your concept a reality because your team has put a lot of time and effort into getting the design approved.
Custom booths take longer to construct, are much bigger, weigh more, and require a lot of storage space. Lacking space in your warehouse? In addition to our location in Southern California, The Exhibit Company also provides storage in the North Las Vegas area and the Chicago area. If you need a custom display design, it’s likely that your business has been exhibiting for some time or that your new brand is so distinctive that only a custom design would do. In either case, aim to start the fabrication phase of your display at least 4–5 months in advance. (This is merely intended as a generalisation; it will obviously vary based on intricacy and the volume of work at hand.)
Some situations necessitate a custom build out merely due to the specifications of the retail location in which they will be presented. There is a limit to how big the footprint may be, and frequently nothing off the shelf can even come close to satisfying the needs. These are carried out using alternative techniques, occasionally utilising fabric, acrylic, or aluminium. Cardboard is used in several retail point-of-purchase displays. We don’t construct with cardboard. Cardboard businesses often perform such in large quantities.