Moreover, it is one of the most misunderstood topics.
In its basic form, search engine optimization (SEO) is the process of modifying a website so that it succeeds in organic search engine listings.
Now, even this quick and precise definition of search engine optimization (SEO) can lead to heated debates about the meaning and purpose of SEO.
So, the question may be asked, why is SEO such a popular and controversial topic that generates so much debate within the SEO community and the general internet population, especially website owners? In my humble opinion, there are 6 reasons why Search Engine Optimization (SEO) has the popularity it currently enjoys.
- Targeted Website Traffic – If you ask the vast majority of website owners and people in the SEO industry, what is the most important factor for the success of a business and/or a website operation? A large percentage of the population will say website traffic and even more specifically targeted website traffic.
Currently, on the Internet, the greatest resource for targeted website traffic on an ongoing basis is search engines. On a yearly basis, statistics show that approximately 75% to 80% of all purchases made by individuals on the Internet originally began as a result of a search engine search and that the vast majority of people who visit websites usually go through a search. engine. Numbers so dominating cannot be ignored by even the biggest naysayers of search engine optimization. Also, since SEO focuses on optimizing websites for search engine-related ranking success, it is natural for people to become interested in the field and practice of search engine optimization ( SEO).
- SEO Controversy – Search Engine Optimization (SEO) is one of the most controversial topics regarding website operations. SEO proponents can say that it provides a viable method for websites to be seen in search engines, which is important for any website desiring internet traffic today.
However, SEO-disgusted naysayers may also say that many websites achieve high search engine visibility without using SEO work and that SEO in Dublin professionals only provide high-cost guesswork services that only provide no assurance for search engine ranking success.
This situation, which has some merit regarding the arguments on both sides, generates heated debates between SEO proponents and SEO opponents on an ongoing basis that are argued daily on forums, blogs, websites, and newsletters. on the Internet as well as exposure in magazines and on television.
Simply put, controversy gets attention and whether you love it or hate it, SEO really does generate a lot of controversies. Additionally, as long as search engines play a dominant role in driving targeted website traffic, SEO will continue to be a popular topic.
- Websites bring billions of dollars to their owners every year using search engines, either through paid advertisements or organic (free) listings in search results.
It’s no wonder that with billions of dollars on the table every year, anything that can provide an individual or business with a competitive edge in the world of super-fast internet is a hot topic of discussion and of debate.
- No standard SEO rules or regulations – Search Engine Optimization (SEO) can best be described as a modern version of the Wild West. Basically, almost anything can be said or done as there are no formal standards set for the industry as a whole.
Therefore, in a real sense, no one is really right or wrong regarding thoughts, comments, or decisions regarding SEO in Dublin techniques and/or methods. What one person might consider unethical, someone else might consider totally honest and well-meaning help. This is why you have labels like White Hat and Black Hat SEO in the SEO industry.
- Search Engines – Search Engine Optimization was created as a by-product of the development, use, and popularity of search engines.
As statistics confirm on a yearly basis, the majority of targeted traffic on the Internet is generated directly or indirectly through search engines and a very high percentage of Internet sales are directly related to visitors coming from search engines looking for products and/or services. .
With the dominant role that search engines play on the Internet and the fact that the success of search engines depends on the ability to deliver accurate and reliable search results to its visitors, successful search engines tend to develop a relationship informal with the SEO industry.
So, a certain amount of SEO work on websites tends to help search engines deliver what their visitors are looking for, which is top-notch search results.
For this reason, search engines sometimes provide SEO information and SEO recommendations to their visitors directly on search engines. This helps the SEO industry immensely by putting the industry at the forefront of the main people interested in organic (free) search results, namely search engine users looking for something specific and owners of websites that want to be found in the search engine. results.
- SEO Mystery – Hardly any SEO professional will explain in detail what they do regarding SEO work. Some will provide a bit of SEO information, which is mostly done through marketing efforts for SEO professionals in forums, blogs, and newsletters. Even e-books and sold books only explain SEO in general terms. Search Engine Optimization (SEO) is really a mystery to the average website owner and/or people interested in organic search engine rankings.
This mystery produces a high level of interest in the SEO industry and helps fuel the popularity of search engine optimization (SEO). Read more
