When it comes to digital marketing, there are many factors to consider, including things like search engine optimization and pay-per-click marketing. While these are important parts of your marketing strategy, they aren’t the whole picture; your overall digital strategy needs to be comprehensive to be successful. There are plenty of digital marketing tips out there, but here are three that you should keep in mind if you want to stay ahead of the competition.
1) Create A Social Media Calendar:
A social media calendar is a great way to keep track of your content and make sure you’re posting regularly. Plus, it can help you save time by batching your content creation. Here are three tips for creating a social media calendar:
- Make sure to include a mix of content types in your calendar, such as blog posts, images, infographics, and videos.
- Use analytics tools like Google Analytics or Hootsuite Analytics to see what content performs best with your audience so that you know what type of content to focus on when creating a social media calendar.
- Track metrics that matter to your business, like followers or engagement rates, so that you can determine which methods work best for attracting new followers or engaging existing ones. If you have any questions about digital marketing or how to create a social media calendar, contact us today!
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2) Integrate Google Adwords:
AdWords is an advertising service by Google for businesses wanting to display ads on Google and its partner websites. AdWords allows businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. By integrating AdWords into your digital marketing strategy, you can target potential customers who are actively searching for products or services like yours. And because you only pay when people
click your ad, it can be a cost-effective way to reach your target market. Here are three tips to help you get started with AdWords:
- Research your keywords carefully. Choose keywords that are relevant to your business and have a good amount of traffic.
- Set a budget and bid on your keywords accordingly. For example, if you want to spend $10 per day on AdWords and the average cost per click is $2, then you’ll need to bid at least $2.50 per keyword to meet your daily budget goal.
- Experiment with different types of ads including text ads,
image ads, video ads, location targeting, and more! If all of this seems hectic to you then you can also go for any Google ads/PPC Services from an agency.
3) Add A Call-To-Action Button On Your Homepage:
Homepage real estate is valuable, so make sure you’re using it to its fullest potential! Adding a call-to-action button can help increase leads and conversions on your website. Plus, it’s an easy way to make your website more user-friendly and actionable. Here are three tips for adding a call-to-action
button to your homepage:
- Use a contrasting color for your button so that it stands out from the rest of your homepage design.
- Make sure the text on your button is clear and concise – you want visitors to know exactly what they’re signing up for when they click.
- Place your call-to-action button in a prominent location on your homepage, preferably above the fold. Your primary goal with this placement is to get your visitors to take the desired action without scrolling or navigating away from the page. If possible, try placing your call-to-action button at the very top of your page, just below any other navigational links like about us or contact. Many eCommerce websites will also place their add-to-cart buttons near the top of their home pages to encourage shoppers to buy products immediately instead of clicking around looking for them.
They do this because shoppers who leave products in their shopping carts tend not to return as often as those who don’t add anything during their first visit.
Though we have noticed so many times all of these tips seem tough to you then you can check on STS Digital Solutions can provide you with all the support you need
Conclusion:
Digital marketing is always changing, which can make it difficult to keep up with the latest trends. However, by utilizing Google AdWords, staying active on social media, and creating a social media calendar, you can stay ahead of the competition. These three digital marketing tips will help ensure your business is successful online
