We live in a time when digitalization is very important. Traditional business platforms are being replaced by digital ones, which makes it harder for businesses and people alike to build a name for themselves.
Branding techniques aren’t just business cards and stationery anymore. Instead, it takes a lot more to get a good reputation among the competition. Social media platforms are very important for building brand recognition, and the one thing that is always visible on all of them is the logo.
But there are some important rules you need to follow before you can start designing a logo.
Key Points to Research Before Starting a Logo Design
Here are six important things that both the logo designer and the client should think about before starting the process of making a logo.
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Find out what the business needs and wants, and look at its goals.
Before making a logo, you should learn a lot about what the business wants to achieve. A brand questionnaire or discovery call is one way to do this. The brand concept you come up with should show what the brand stands for and what its goals are.
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Pay attention to scalability
Scalability is an important thing to think about when making a logo. You will put your logo on things like social media posts, business cards, posters, and even billboards to promote your business, so it needs to look good in all sizes.
Scalability is just as important as responsiveness when it comes to starting a logo design. This means that the logo should be able to change or adapt to different sizes and orientations. Some brands even make their logo move, so this could also be taken into account when making the logo.
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Don’t follow the crowd
Design trends change, which is why they are called trends. Some trends last for a long time, while others come and go. Even though it’s important to keep up with the latest trends, you shouldn’t depend on them too much, or your logo and brand will quickly look old.
There’s nothing wrong with keeping up with what’s popular and what you should avoid, but it’s not a good idea to only follow trends. It’s better to use your imagination and come up with something different from what everyone else is doing. Make your logo last forever.
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Don’t limit yourself
Your finished logo should be easy to remember and in line with your brand’s values and style. Think outside the box and try new things until you can come up with something truly new. Try out different styles, like negative space, and come up with something really unique. Think about telling a story or hiding things in the design, like the examples above.
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Try to keep things simple
Having a unique logo doesn’t mean it has to be hard to understand. Complexity should be avoided, and to do that, you need to use the idea of minimalism. Clean up your ideas and only add or take away design elements that make your logo design easier to understand. When in doubt, take things away.
Use a small number of colors and shapes, and choose font styles, icons, and symbols that don’t make your visual message too hard to understand. Learn that sometimes less is more. The more parts you add to your logo, the harder it is to understand.
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Your logo needs an idea at its heart
A logo’s power comes from the message it sends. A brand’s logo should be able to show what its message, values, and goals are. The logo should be unique and easy to remember. This can be done by having a simple core idea with a clear message, but don’t fall into the trap of showing what your business does. You don’t have to have a car in your logo if you sell cars.
Conclusion
Branding and advertising campaigns don’t just appear out of nowhere. All of these things are important if you want to make a logo that not only helps build the visual identity of your brand but also helps you run a successful business.
A well-designed logo can indirectly bring in more money, make it easier to keep customers, and help people see your brand as trustworthy. Practice does make perfect, and if you follow these basic tips, you’ll be able to make a great logo that helps your brand grow.