Talking about professional Amazon product photography, it is all about alluring the customers and making them make a purchase.
What Is Product Photography?
It is an important part of both offline and online advertising – be it catalogs, magazine ads, brochures, online ads, company websites, or billboards, specifically while selling products directly to the consumers.
Now, let’s further understand why pictures are so important while selling online.
How Does Photography Increase Conversion Rates?
We are in the era of visual information, a time where visual data plays a significant role in each stage of life.
When you perceive how much amount of data has been expanded, it is quite alarming. Say, for instance, Google receives over 2 million searches per minute. Now, on a bigger scale, human beings generate about 2.5 quintillion bytes of data each day.
From a human’s perspective, visualization works because he or she responds to it and processes the visual data much better than other data types.
You will be fascinated by reading the fact that a human brain can process pictures 60,000 times quicker than text. (Source)
About 90% of the information communicated to a brain is through visuals. Every human being is a visual creature. This makes it great for big to implement creative solutions to leverage data visualization and unveil their true perspective to meet the business goals.
Talking about online shoppers, they are first attracted to the visual elements and not the written copy.
Now, the product’s photo quality reflects the brand image, building the first impression. This is a great opportunity for sellers. Every image should be appealing, polished, and professional enough to evoke maximum engagement.
The right photography of a product can call for greater conversions. Wonder how?
Well, here are a few aspects to note.
Images Serve As A Key Element To Branding
When it comes to “branding,” product photography is one of the best ways to strengthen it. It also ties it across a strong web presence. It is vital to your product’s photography consistent in terms of style. This makes sure that your brand has its digital persona.
Quality Images Can Attract People To Buy
Undeniably, many product listings on Amazon have low-quality images and the probability of those listings generating sales is much lower than the ones with better quality pictures. Now, the whole idea of taking pictures perfectly is that you do not have to explain them in words.
Amazon Product Photography Tips
It is true when they say, we purchase with our eyes, meaning only if we like it, we get it. Often this decision-making process – whether to buy a product or not – solely depends on if the product is visually appealing.
No wonder nailing your product images should be your top priority! Product pictures serve a key purpose – to grab a buyer’s attention while searching for your product.
Your listing should try to invoke affirmative emotions, and if you manage to get this done, there are higher chances of converting those shoppers into customers.
Your product can speak a lot about your brand, and the kind of buyer you are marketing it to is a sign of the price of your product.
When it comes to Amazon product photography, sellers are frequently overwhelmed with that list of priorities. It all starts by spending hours taking multiple shots of the product from different angles just to get that ideal shot.
And that’s not over yet. Further, you have to spend hours picking and editing the best photos, to accomplish a consistent feel in every product photo.
So, how could you cut the lengthiest portion, and then, streamline the entire product photography process?
Sounds interesting?
Well, that’s exactly what the idea of this guide is. It is all about how you come up with fantastic photos of your product and yet keep the process simplified.
For sellers who do not have a knack for photography, it is probably wise to hire an amazon product photography service / Product Retouching service or a company to get the job done perfectly for you.
On the other hand, for sellers who prefer taking this task into their own hands, there are a few important tips to remember in order to achieve attractive and professional product photography.
1. Begin with a consistent plan
Now, if you are selling just one product on Amazon, it is pretty easy. However, if you have a whole catalog of items that you sell at the Amazon Marketplace, it will take some time.
You can start with branding. Plan on how your product pictures should look and how they can relate to your online presence. Be it a logo, settings, or color scheme. Since potential shoppers are navigating to your listing, no photo should appear as if it belongs to some other website. You have to keep them consistent.
2. The magic of white background
Not only Amazon but most eCommerce websites have their items displayed on a plain, white background. Ever wondered why?
Well, this is because of three simple reasons:
- It minimizes unwanted distractions
- It makes the product the center of attraction
- It creates a consistent feel
From an aesthetic perspective, plain, white background gives a more professional, and much cleaner finish. It also helps colorful products pop up.
Using a photography shooting tent or curved backdrop helps in eliminating the shadows, and cancels the sharp angles that might leave a picture look a little harsh.
There is most definitely a dispute for in-context product photography. While some products look the best in the natural environment, others might not.
If you are unsure what option can drive in more sales, it is best to experiment to see what is the effective option.
3. Set the right lighting
If you have been taking selfies, you would know how the right “lighting” can change everything. This also applies while taking products. The right light setting can transform even the dullest-looking product into its best form. This, in turn, also helps in converting sales.
Most items look better when shot in natural light, preferably a soft setting that is distributed evenly across the product. While this may not be an option always, you can try using artificial lighting with the help of umbrellas/reflectors or a DIY light-box. This is to check what option gives the perfect results.
4. Keep the image resolution high
When you click photos of your product, make sure that they are taken using a good camera with a high-resolution lens. Every photo that you upload must be of incredible quality and never be blurry.
Every image must convey product details upon viewing. On the other hand, the lighting at the time of shooting the product should neither be too dull nor too bright. Keep it mediocre, as it enables the buyers in making a proper make a buying decision.
5. Pay attention to the product size
This is something every seller must pay attention to – the product’s size. It shouldn’t be shot in a way that it looks too small or too big.
If you click the product in a way that its size appears very small, you will observe plenty of white space surrounding it and chances are that a few important details might be missed out.
On the other hand, if you click it in a way that the product’s size appears very big, then a few of its features might be out of focus.
These problems will eventually lead to a poor shopping experience and can affect your ratings as well. Hence, it is important to remember the amazon image aspect ratio guidelines before planning to shoot.
6. Show different angles of the product
It is always good to have a few photos of your product than just one or two. This is because the people whom you are selling it to might not have experienced the product physically yet. They have no idea what your product looks like or feels like. Therefore, it is vital to give them an ample amount of pictures shot from different angles.
Talking about Amazon, the first image, which is shown on the product & search page is known as the “main image.” Keep in mind that this so-called main image always displays the product’s front view. Therefore, showing the product’s back view doesn’t make sense.
However, the rest of the photos must cover the product’s every possible angle to help a buyer understand how the product will actually be when they receive it.
7. Use a tripod or a steady surface
You shouldn’t make your potential buyers suddenly think that they need glasses to view your product. Instead, eliminate the chances of camera shakes. This can be best avoided by using a quality tripod or perhaps, anything that has a steady surface – it could be even a box or a book for that matter.
Your product will look crisp and sharp, just the way you want it to be.
8. Avoid placing additional items with the product
When it comes to online selling, maintaining “transparency” with your buyers is one of the key aspects. Photographing additional items along with the product might confuse the shopper and might cause disappointments when they don’t get those accessories they had seen while purchasing.
Hence, it is important to show only what you are selling to the customers and not anything that they will not get at the time of delivery.
9. Do Not Put Immodest Content
As far as amazon’s reputation is considered, it is one of the best when compared to other platforms. It paves the way for selling to different customers across the globe. Hence, the sensibilities of every buyer should be considered prior to upload any product image.
It is important to focus on your product rather than the mannequins or models while shooting, especially intimate apparel. Also, uploading indecent images isn’t allowed. It will only cause rejections from Amazon.
Watch this video to learn more product photography tips:
How To Take Product Pictures For Amazon?
When it comes to eCommerce, every product photo is a deal clincher. Hence, if that look and feel are missing, you will be losing out on sales.
The experience that a customer gets when he or she is in a physical store is something that you cannot bring in the virtual world. But you can certainly use high-quality pictures of the product to bring about as real an experience as possible. In fact, this plays an equivalent role.
The only way to accomplish this is by hiring a professional photographer. However, if you are tight on your budget, then renting a studio or hiring professional photography can turn out to be expensive.
The best thing is that you can even do this at home. Although you can employ a lightbox for shooting small products, the tips given below focuses on taking photography with natural light. This technique is called the “Window Lighting Technique.”
Now, you will be fascinated at how effortlessly you could turn your spare bedroom, garage, or living room into your photography studio and how you can consistently shoot quality images of your product.