The electric vehicle (EV) market in India is growing at a rapid pace. With rising fuel prices, worsening air pollution in cities, and increasing environmental consciousness, electric scooters are becoming a viable alternative to traditional petrol-run scooters.
Bangalore-based Ather Energy is one of the leading players in India’s fledgling EV market. Ather has emerged as a pioneer in the electric scooter segment. In this blog, we take a closer look at Ather Energy’s product portfolio, how its scooters compare to competitors and the company’s future expansion plans.
Ather Electric Scooter Models
Ather Rizta
The Ather RiztaNew is the latest electric scooter offering from Indian EV company Ather Energy. Its modern design incorporates smart features like Bluetooth connectivity, GPS navigation, and an app-based control system. With fast charging capabilities, disc brakes, and advanced safety tech, the RiztaNew is positioned as a premium urban commuter scooter targeted at tech-savvy riders looking for a practical and feature-rich electric mobility solution.
Ather 450X
The Ather 450X is the company’s flagship scooter. It comes with a high-performance electric motor that delivers 26 Nm torque and has a top speed of 80 kmph. Some key features include:
- 3 kWh lithium-ion battery with ARAI-certified range of 116 km in eco mode
- Onboard navigation system with dash display
- Over-the-air software updates
- Smartphone connectivity via Bluetooth
- Combined braking system for efficient braking
Ather 450 Apex
The Ather 450 Apex is a more affordable variant with slightly lower performance specs than the 450X. It comes with a battery capacity of 2.9 kWh and has a maximum range of 100 km/h.
The Ather Apex is aimed at mainstream EV buyers with its attractive pricing of INR 1,97,774 (Bangalore). Both scooters come with Ather’s proprietary fast charging system that can provide a range of up to 20 km with just a 10-minute charge.
Ather v/s Other Brands
Compared to other prominent electric scooter brands, Ather scooters generally offer better performance, longer real-world range, and more advanced connected features.
Ather’s scooters are powered by larger motors and higher capacity batteries, allowing for faster acceleration and higher top speeds than many rivals. Ather’s connected platform and data-driven approach to battery management also contribute to their scooters delivering more consistent and reliable range estimates.
Additionally, Ather has developed a growing network of fast-charging stations, giving their riders a more convenient charging experience compared to brands that primarily rely on slower home charging.
However, Ather scooters are priced slightly higher than some mass-market EV two-wheeler options.
Conclusion
Within just a few years of launch, Ather Energy has become a leading electric two-wheeler brand in India. The company is delivering on its vision of sustainable personal transportation through continued innovation in electric vehicle technology and customer experience.
While still early days, Ather seems poised to drive mainstream EV adoption given its expanding charging infrastructure, advanced product features and emphasis on performance and styling. It will be exciting to watch Ather’s growth in the coming years as more Indians make the switch from petrol to electric scooters.