Are you seeking for the top digital marketing programmes that offer a 360-degree picture of the industry and employ features like real-time projects?
In that case, you are in the right place.
New SEO techniques are used by astute marketers to draw in better prospects. They modify their messaging in accordance with metrics, treading carefully on social media to maximise their presence, and making sure that their communications are optimally appropriate for each audience.
Because of this, it’s critical for digital marketers to maintain their skill sets. For marketing professionals, the online education and certifications offered by professional training organisations through specialised digital marketing courses might be a lifeline.
Why Decide to Work in or Improve Your Digital Marketing Skills?
Nearly every business has a sizable and expanding demand for digital marketers.
Most of the time, you can enter the field for a reasonable price and with little prior training or expertise.
Digital marketers are extremely wealthy.
There are many career options and average earnings for digital marketing range from $80,000 to $150,000.
- managers of digital marketing.
- managers of SEO.
- SEM/PPC specialists.
- managers of social media.
- leaders in affiliate marketing.
- marketers of content.
- plus more.
For professionals that are passionate about digital trends and approaches and want to advance their careers, here is a brief glance at five of the finest digital marketing courses for 2021 that we’ve found.
This list covers each course’s goals and learning objectives, as well as its delivery method, price, and unique selling points.
This course ranking is the result of in-depth investigation and analysis using four important criteria:
Curriculum depth:
The breadth of the knowledge and abilities covered.
Interactive hands-on learning: The course’s level of interaction and the emphasis it places on using real tools and addressing challenges from the world of business, among other things.
Program recognition:
Is the programme and the certificate it produces accepted by the industry? Is it known throughout the world or simply in a certain country or region (such the US, UK, or India)?
Student experience:
Comments and suggestions from students based on ratings from sites like Mouthshut, Trustpilot, and others.
The Top 5 Digital Marketing Courses for 2021, According to Us
Academy of Digital Marketing
This postgraduate programme, developed in collaboration with Purdue University, aims to give thorough instruction on skill sets that can change careers.
According to MarTech, this specific course has been dubbed the world’s top digital marketing course.
For example, the training thoroughly covers SEO, PPC, social media strategy, web analytics, language targeting, online reputation management, search psychology, and other crucial aspects of digital marketing.
The method, information, and delivery used by Simplilearn have a number of significant benefits.
The program’s substance is both extensive and in-depth.
With the use of tools and practical experience, you will study the practical components of SEO, SEM, web analytics, and social media marketing.
You receive a Facebook Blueprint certification coupon in addition to a Purdue University certification.
You learn skills from the online bootcamp that you may use in the real world.
With this course, you’ll learn:
- Develop skills for genuine job advancement.
- Work on problems from the real world to learn.
- Learn from professionals who are active in their industry, not from outdated trainers.
- To clear up any conceptual ambiguities, you can obtain 24/7 learning support from mentors and a group of peers that share your interests.
You receive a digital marketing course with a first-rate structure and delivery.
In order to allow participants to learn at their own pace, the online bootcamp approach mixes instructor-led instruction in virtually real-time streaming classrooms with self-paced video (with full one-year anytime access to courses).
Candidates should have a bachelor’s degree in any field, at least two years of experience, and either a marketing or non-marketing background.
The total cost of the course, which includes all lectures, videos, tests, and workbooks, is $2,250. The tuition can also be paid in manageable monthly instalments starting at $198.
Highlights
- digital marketing expertise that is job-ready and includes practical experience.
- a capstone project for your portfolio to show potential employers your skills.
- Certification from the Purdue Post Graduate Program.
- certificate from Simplilearn that is acknowledged in the industry.
- participation in the Purdue Alumni Association on a formal basis.
- lifetime access to all of Simplilearn’s essential eLearning materials.
Duke University Continuing Studies’ Certificate in Digital Media and Marketing
The top eight specialties in the sector are covered in this self-paced online course on digital marketing.
Approximately 350 hours of instructor-led instruction and independent study make up this programme, which must be finished within a year of enrollment.
The non-credit course is created to help learners get ready for the OMCA and OMCP certification exams and is tied to the OMCP® certification. The OMCP tests require separate registration from learners.
Additionally, this course gets students ready for certification tests in Google Ads, Google Analytics, Facebook Blueprint, and Microsoft Bing.
The best digital marketing technologies available today, such as Google Ads, Facebook Advertising, YouTube and Video Marketing, Twitter Advertising, Hootsuite, Mailchimp, and Google Analytics, will be introduced to students through hands-on experience. Learners have the chance to model sponsored and social media campaigns using real-world data and analytics thanks to access to laboratories from Mimic Pro and Mimic Social.
It is appropriate for:
- professionals wishing to improve their current knowledge of digital marketing.
- those looking to launch a new profession in digital marketing.
The course consists of nine modules, and to receive the DMCA certification of completion, students must finish at least six of the eight advanced modules.
- Advanced modules require the Digital Marketing Certified Associate (DMCA) certification.
- a more sophisticated form of SEO
- Contemporary Content Marketing
- Contemporary Social Media
- Contemporary Mobile Marketing
- In-depth Pay Per Click (PPC)
- Optimizing Website Conversion Rate in Depth
- sophisticated web analytics
- sophisticated email marketing
Additionally, there are elective courses available for students to choose from, such as mobile analytics and cloud, Pinterest marketing, display advertising, and more.
The tuition is $3,195. To be eligible, students must be at least 18 years old and have rudimentary computer and word processing skills.
Highlights
- flexibility to learn at any time, from any location, and using any device.
- practical labs that replicate real-world campaigns
- Live online mentorship sessions with knowledgeable trainers and industry professionals.
- For the majority of the information, study aids and presentation decks.
- 12 months after graduation, access to all previous and new course materials.
The Digital Marketing Specialist Master’s Program at Simplilearn
The “Master’s Programs” at Simplilearn are made to give thorough instruction in skill sets that can change careers.
The following topics are covered in the Master’s Program in Digital Marketing Specialist.
each of the fundamental disciplines, such as:
- SEO
- PPC
- the internet
- Optimisation and plan
- Google Analytics
- electronic channels
Additionally, choices in:
- contemporary mobile marketing
- email advertising
- optimization of website conversion rates
- Content promotion
The course equips students with the knowledge and skills necessary to succeed on a variety of expert tests, including the OMCP (Online Marketing Certified Professional), Google Analytics, Google Ads, Facebook Blueprint, YouTube, and more.
In order to put yourself in the position of a digital marketer, execute marketing experiments, design virtual campaigns, conceptualise landing sites, and perform other crucial duties, Simplilearn offers access to virtual simulations using the Mimic Pro environment (powered by real-world Google data).
Additionally, you are shown how to use more than 40 digital marketing tools in actual projects.
Learn from knowledgeable course advisors who collectively have more than 12 years of job and training experience.
The applied learning paradigm from Simplilearn mixes instructor-led instruction in online classrooms with self-paced video content that learners can watch at their own speed (with full one-year anytime access to courses).
All of that may be completed with the help of regular tests and quizzes, downloadable workbooks, applications, access to a network of digital marketing professionals, and monthly mentorship sessions.
There are no prerequisites for the one-year digital marketing course.
The complete seven-part bootcamp, which includes all courses, videos, examinations, and workbooks, is priced at $1,499.
Highlights
- Five essential digital marketing disciplines for $1,499
- Model of applied learning that combines self-paced videos and virtual live classes.
- Mimic Pro’s virtual simulations environment.
- 40+ marketing tools that have been deployed on actual projects.
- The “Dream Team” includes Silicon Valley gurus and top teachers.
- Monthly coaching sessions and a marketing community.
Georgia State University Master of Science in Marketing
This course is a 12-month, full-time, on-campus endeavour.
Students also receive a Graduate Certificate of Specialization in Brand and Customer Management in addition to their M.S. The program’s objectives are:
- individuals with no prior marketing experience.
- professionals looking to progress within their current organisation that have several years of marketing expertise.
- those who recently graduated and want to launch their careers
To manage demanding, research-driven projects, the course’s Social Media Intelligence Lab brings together an interdisciplinary team of instructors, PhD students, and research assistants.
To address the challenging marketing difficulties, this strategy involves collaboration with external companies.
Despite offering a thorough, deep education, this course requires a considerable time and financial commitment. Your alternatives are limited if you’re not in Georgia.
Topics covered span (in five minimalesters):
- marketing administration
- marketing analysis
- Consumer Action
- Client-Relations-Based Marketing
- Metrics for marketing (3 hours)
- Social media and digital marketing
- Marketing driven by data
- Product Administration
- Foreign Language Marketing
- A Marketing Strategy in Practice
Application Conditions
- $50 application fee and online application.
- scores on the GMAT or GRE (optional for fall 2021).
- a conversation.
- university transcripts.
- individual statement
- Although not necessary, a resume with job experience is preferred.
Cost
- Residents of Georgia: $37,500
- Non-residents of Georgia: $43,500
- $250 non-refundable seat deposit
- The cost of tuition is flexible.
Highlights
- occupy a position at the cutting-edge Social Media Intelligence Lab.
- Possibility of earning a dual degree in analytics and data science
- Attend classes held twice a week in the evenings.
University of San Diego Certificate in Strategic Online Marketing
Eight online, stand-alone digital marketing courses are available through the Strategic Online Marketing Program at the University of San Diego, which will teach you useful marketing techniques.
Entrepreneurs, business professionals, and anybody else wishing to improve their digital marketing skills will benefit most from this class.
Students acquire the analytical skills necessary to boost a company’s online customer interaction, digital sales, and brand awareness through an SEO and content development plan.
Topics for a digital marketing certificate include:
- brand recognition
- the existence of
- Website functionality
- optimization for search engines (SEO)
- Conversion rate improvement (CRO)
- enhancing meta descriptions, title tags, and URLs
- Content promotion
- techniques for developing links
- email advertising
- video advertising
The Instructional Plan
There are eight courses, which you can take individually (in any sequence) or all at once.
Requirements for certificates
Students must successfully finish each of the eight distinct courses with a final grade of C or above and show up for 70% of each course’s planned meetings. A one-time certification fee of $45 is required.
Highlights
The entire cost, which includes the certificate fee and all eight courses, is $3,077.
seasoned teachers that foster a participatory learning atmosphere with their pupils
Each class meets for four weeks.
In-person classes and the online learning platform Blackboard are both used to provide course materials.
Conclusion
Digital marketing courses have a lot to offer, regardless of whether you’re wanting to change careers, are already employed in the marketing industry, or simply want to improve your skill set.
There are lots of possibilities available to you, and the job chances that will arise will make it worthwhile. Take the necessary time to conduct the necessary research.
The top-ranked course on this list, the Post-Graduate Program in Digital Marketing in Partnership with Purdue University, should unquestionably be your next move.
No matter what stage of your profession you are in right now, this is an excellent course to advance your career in digital marketing. Click the link to learn more and begin by doing so.