You might be the social media manager at your company, or you might not. But if you’ve been tasked with coming up with interesting content ideas for your company’s social channels, then this guide is for you. We’ll walk through some of our favorite ways to find content ideas—from listening to customer feedback and trends to using Google Trends and keyword searches—and give you a list of 10 great post ideas that will help your brand stand out from the crowd.
Social Listening
Social listening is the process of monitoring and analyzing what is being said about a company, product, or service on social media. It’s an important aspect of social media marketing because it helps you find out what your customers are saying about you, as well as what other businesses are saying that might affect your business.
Social listening can help you do this by using various tools and applications. Some popular ones include:
- Hootsuite
- Buffer App
How To Content
How-to content is usually a good idea for social media marketing. It’s easy to write, but it can be difficult to execute. It would help if you made sure that your how-to post is relevant and provides value for your audience. How-to posts should also be written in a conversational tone so that readers feel like they’re talking with them (or even just having lunch with you!).
Finally, remember that any time you’re sharing something on social media as part of an outreach strategy—whether done through direct messaging or when posting live from an event—you want people who follow your brand on other platforms like Twitter and Facebook to see this content too!
Infographics
Infographics are a great way to get your message across. They’re easy to share, as well as simple and easy for the audience to understand. Infographics can be used to explain complex data, or they can be used simply because you have an interesting image that needs explaining!
Infographics are also useful when it comes to supporting products: they’re just so much fun!
Pairing Posts with Events and Trends
Events and trends are a great way to get people talking about your brand. They can also be used to drive traffic to your event or allow you to promote something that’s going on in the world that may not have been covered otherwise.
Events are things like birthdays, weddings, and anniversaries—things that happen every day but aren’t necessarily covered by the media (and therefore don’t usually get much attention). Trends are things like “bestselling books” or “most popular songs.” These tend not only to be more newsworthy than normal events but also represent something happening right now—which means they’re easier for brands looking for publicity opportunities because they’re always in front of us!
Here’s how this works: You identify a trend or event using tools like Google Trends; then once it becomes clear what direction it will take (i.e., whether it’ll spike up), write an article about it on your blog or website; then post pictures/video clips of yourself at these events so people know who might attend them too!
Newsjacking
Newsjacking is the practice of using a news story to direct traffic to your content. It’s been around for years, but it’s still one of the most effective ways to drive social media engagement and sales—and even lead generation.
Here are some examples:
- A company posts about its new product launch on Twitter (which they would have done anyway). They include a link to their landing page where users can sign up for updates. This gets thousands more people interested in what they have planned next, which means more potential customers when they go live with their product later that day or week!
Behind The Scenes Content
Behind-the-scenes content is a great way to show your audience how your company works and what it’s like to work there. You can also use behind-the-scenes content as an opportunity to share the personalities of your employees, including things like the funny stories they tell each other or their favorite snacks.
Behind-the-scenes content is also an excellent way for companies with strong cultures (like startups) to share those things with potential customers. For example: if you run a startup that makes custom products for clients on demand, then showing off one of these products could help convince people that you and your team are experts at what they do!
Influencer Marketing
Influencer marketing is a great way to get your message out. Influencers have a large following and can be very effective at influencing the opinions of others. They’re people who influence the opinions of others by providing useful information, entertaining recommendations, and other content that resonates with their audience.
Human Interest Contents
Human-interest content is a great way to connect with your audience. It can be used to show the human side of your company, employees, and/or customers.
Human interest content is also effective at increasing engagement with users because it helps them feel like they’re part of something bigger than themselves.
User Generated Content
If you’ve got a product or service that can be used by the public, it’s an excellent idea to get customers to share their experiences with your brand. This can be done in many ways:
- Use social media posts with the hashtag #YourBrandName. People will see these and feel compelled to share them on their accounts.
- Share photos of customers using your products or services. This creates a sense of community around the brand and gives people another reason to talk about it online—and trust us when we say that this is something everyone wants in today’s market!
- Share videos featuring customers using your products or services (especially if they’re funny). These videos go viral quickly because they’re easy to watch and relatable at the same time—they show real people having fun while being able to showcase what makes them stand out from other companies’ offerings!
Contests and Promotions
- Give people something to do. People love the feeling of being part of something and giving them a reason to share your content will increase engagement on social media.
- Give them a reason to follow you. You can also use contests or promotions as an opportunity for people who already follow your brand or business page to win something in return for their participation (such as free product coupons).
- Give them a reason to buy from you. If you run a small business, consider holding an online sweepstakes where customers can enter by spending money at one of your stores, or by sharing their favorite product with friends and family through social media channels such as Facebook and Twitter — all while they’re supporting local commerce! This type of promotion works well because it offers both an incentive AND value: The more people participate—and share their experiences with others—the better chance there is that someone else may choose this same item over another one too!
You don’t have to be a social media marketing expert to create great content for your company’s social channels.
Social media posts can be fun and creative, but they don’t always have to be. You don’t have to be a social media marketing expert to create great content for your company’s social channels.
If you want to promote your business or engage with customers, here are some ideas:
- Share a funny video about how you use technology in your job (or something similar) on Facebook and Twitter. This is a perfect way to show off what makes you unique from other companies and get noticed by new people!
- Share an inspirational quote that inspires or motivates someone else who needs encouragement in life right now – maybe even yourself! It’ll help spread positivity across the world through social media networks like Facebook where everyone can see it at once without having any idea who posted it first (unless they knew about it beforehand).
Conclusion
The key takeaway here is that you don’t need to be a social media expert to come up with great content for your company’s social channels. All it takes is some imagination and a willingness to experiment. The most important thing is to think about what you want your audience to get out of reading your post—and then figure out how best to deliver on that promise. As we saw earlier, each of these 10 approaches has its strengths and weaknesses; the trick will be figuring out which one works best for your business. For example, if it’s more important than ever before that you engage in human-interest stories (like this one), then creating engaging human-interest posts could be the way forward!
