Did you know that in the next two years, global retail eCommerce sales are expected to reach $6.54 trillion? It’s clear that online businesses will get a big boost.
If you run an online store, it’s time to get your act together. If everyone wants to shop online, you might see a lot more people on your website. But it’s your job to turn those visitors into customers in the end. That’s why it’s important to design your website with the user experience in mind.
When making your e-commerce site, you should really try to put yourself in the shoes of your customers.
Think about what questions and worries they might have, and make sure your website design answers all of them. Customers can find what they want as quickly as possible on a website that is well-made. They should also be able to find all the information they need and place their order without any trouble.
In this post, we’ll look at some of the things you need to think about when making an eCommerce site that works.
Create a Responsive Website
People who visit your website could be shopping from any of their phones, tablets, or desktop computers.
Your website should be the same for everyone, no matter what device they’re using. And this is where responsive website design comes in. Responsive websites change their layout and content automatically to fit screens of different sizes.
In a nutshell, they are made so that they can be changed. If your website isn’t responsive, people using certain devices might not be able to read it without having to scroll a lot. Or, your images might only show up in part.
Your Loading Speed Should be Fast
Have you ever been annoyed because it took too long for a website to load? Let’s face it, we’ve all been there at least once. It’s not only annoying, but it’s also a huge waste of time. In fact, a slow page load speed can turn away shoppers who don’t want to wait.
A study found that 38.24% of people left pages that took about 1.5 seconds to load. On the other hand, pages that took more than 3 seconds to load had a bounce rate of 44.28%. The main lesson is pretty clear: Don’t make people wait when they visit your site. What can you do to slow down the speed at which your page loads?
First, find out how fast your site’s pages load now. Go to Google PageSpeed Insights and type in the URL of your site. So, you can find out how fast your page loads right now. You can use this tool to check how fast a page loads on both mobile and desktop devices. Also, they give suggestions on how to make your site load faster.
Use Attractive and High-Quality Images or Graphics
When people shop in person, they can feel, smell, and touch a product before buying it. They can’t do that on the Internet. Instead, they use pictures and videos on the website to get a feel for the product. Graphics that are clear, high-quality, and pleasing to the eye can have a big impact on a customer’s decision to buy.
Make sure you upload more than one picture of the product you’re selling so that your customers can get a better idea of what it looks like. Shoot them in a way that makes it easy to see any special features.
Show The Customer Reviews in a Prominent Place
Online reviews are another big thing that can affect what you decide to buy. They can either gain or lose the trust of a potential customer. People often read online reviews of a product before buying it because they want to make sure they are spending their money wisely. They want to hear from real customers about quality, customer service, and authenticity.
When making your website, keep this customer’s need in mind. Make it simple for people to find reviews of your products or services. Make sure that the review section is easy to find.
Improve Navigation
As the owner or marketer of an e-commerce site, your goal should be to reduce the number of clicks users have to make. They should be able to quickly and easily find what they are looking for.
At the same time, you can’t show all of your products on the home page. How do you find a happy medium? What can you do to improve the optimization of your site? Sort your products into a few larger groups.
For example, if you have a website about clothes, you can divide it into sections like “casual wear,” “party wear,” “formal wear,” and more. Remember that your navigation bar should be able to hold all of your categories. So, users can go straight to the category they want to see from any other page. Also, make sure the search bar is easy to find on every page. This can shorten the time it takes to find something.
Provide Multiple Options for Payment
The most common ways to pay online are credit cards and debit cards. But don’t assume that everyone who wants to buy from you will want to use them. What if they want to pay cash when they get the product? What if they want to use PayPal instead?
You need to keep in mind that people have different tastes and offer different ways to pay.
If someone wants to cash on delivery and you don’t offer it, they might not buy anything from you. If you don’t have enough options, you could lose customers. To stop this from happening, make sure your eCommerce website has more than one way to pay. You should have some of the following tools:
- Cash-on-Delivery (COD)
- Credit Cards and Debit Cards Electronic payments
- Cell phone wallets: present cards
Payment mode and payment platform also matter, and these will affect eCommerce website packages in India, but FODUU offers affordable eCommerce website design in India.
Make Use of Chatbots
Chatbots can be a great way to improve the customer experience as a whole. You can use them to answer customer questions, suggest products, or even put customers in touch with customer service reps.
Chatbots can also be used on other social media sites to reach more people. The chatbot asks customers a number of questions to find out what they like.
Chatbots can be a great way to improve the customer experience as a whole. You can use them to answer customer questions, suggest products, or even put customers in touch with customer service reps. Chatbots can also be used on other social media sites to reach more people. The chatbot asks customers a number of questions to find out what they like.
Make Your Content Interesting
Now that you’ve found the right keywords for your e-commerce business, you need to use them to create interesting content. Each piece of copy should have a lot of keywords, but you shouldn’t use too many. Keywords shouldn’t take up more than 2% of the text.
Say your customers are looking for “the best blue jeans.” In this case, you should follow this example and put the whole phrase in your blog posts. It will improve your chances of getting a higher search engine ranking and, in the long run, bring you more clients.
E-commerce websites need more than just blog posts to be useful. For example, every company that sells things online has to have product descriptions.
Your site’s SEO can also be helped by a detailed FAQ page, and image galleries need photos of your products that are clear and look good.
Include CTA
Calls to action are very important because they encourage people to take the last step and buy something. Because of this, you need a clear and direct CTA to get people to take action on your website.
It’s not a good idea to have more than two CTA buttons on your website, but each page must have at least one.
Keep in mind that designing a call-to-action (CTA) isn’t easy. You need to make it stand out and make it clear that it’s different from the rest of the content.
Most e-commerce sites use red to make the difference between the page content and call-to-action (CTA) elements stand out visually, but you need to look at the overall branding strategy and figure out which color makes the biggest impact on customers.
Reduce How Long it Takes to Check out
This is a very technical tip, but it is very important if you want to keep customers from leaving. You should make the checkout process as easy as possible and let people buy what they want with no more than a few clicks.
How you do it depends on the structure and design of your website, but we strongly suggest that you shorten the long story and let people buy more things while spending less time on your website.
Make Sure the Information About Your Products is Correct
No matter what your website visitors and customers come to do, make sure you only give them accurate information. This could mean:
- Stock and warehouse levels
- Product descriptions
- Pictures, videos, and other forms of media
- Pricing
Make Pages That Change Based on The Content Blocks You Use
Content blocks are things like image sliders, text blocks, and videos that you can put together to make your web pages.
You can mix and match your content blocks to create a great experience for your customers.
The contrast makes it easy for your customers to tell which pages are which. It also makes your website pages more interesting and shows off your products better.
Best eCommerce Web Development Company in India: FODUU
The leading Website Design and Development Company in India, FODUU, provides its international customers with reasonably priced website design and eCommerce website development services. We employ a group of skilled Indian developers for eCommerce websites.
FODUU is the finest option if you want an efficient eCommerce website that is affordable. We offer services including web design, SEO, graphic design, logo design, hosting, and maintenance.
Wrapping up
Your main goal should be to make sure they have a good time shopping. Use the tips above to make your eCommerce site better and give your customers a better experience.
A well-designed e-commerce website increases sales and helps you do well online as a whole. Even if you’re not the most creative person and don’t have an in-house designer or a lot of time to spend on your design, you can still make a web store design that is optimized for conversions.