How To Promote Your Brand on Social Media

Now that we are clear about what kind of consumers frequent what kind of social networks, let’s discuss different social media marketing strategies you can use to promote your brand.

On Facebook: use a chatbot

Many customers interact with businesses and ask for help on Facebook, so be sure to respond to any inquiries you may receive in a timely manner.

If you find it difficult to keep up with all the messages or tags you receive, you can reduce your workload by using a chatbot. Don’t worry, you don’t need any HTML knowledge or coding skills to do this. Simply use a simple tool like Chatfuel to get your bot up and running. On Facebook: use a chatbot

The goal is to have your chatbot handle the standard questions you receive (for example, what are your opening hours? What is your return policy?), so that you only have to intervene to answer more complex and higher-level questions.

On Twitter: engage with consumers who mention your brand

You’re probably already responding to customers who Tweet you directly, but what about the other people who (indirectly) mention your brand in their Tweets?

You won’t get any notification about these mentions (because no one is tagging you!), but the trick is to search for your brand name on Twitter. Another option is to use a tool to track your mentions. Either way, you’ll be able to join the conversation, promote your website, and hopefully get new customers.

On Instagram: tag your items so they can be purchased

Shoppable posts on Instagram are quite a game changer as they make it much easier for your followers to purchase the products featured in your images. This is how they look:

That said, there is a lot of work to do when creating shoppable posts. Among other things, you will have to set up a Facebook catalog and connect it to your Instagram account. If you are interested, here is a tutorial that will guide you through the whole process.

If you want to make it easier, you can simply include a link to promote your website in your Instagram bio, along with a short call to action (CTA). Take a look at the Topshop example:

CTA

Remember to shorten the URL with a tool like Bitly. This way you can track the number of clicks you receive on your Instagram bio and optimize your efforts.

B2B buyers conduct extensive research online before committing to use a company’s products or services. With this in mind, a great way to attract these buyers is by creating a lead magnet that you can offer as a download.

If you’re not familiar with this term, basically a lead magnet is an asset (white paper, e-book, checklist, cheat sheet, case study, etc.) offered by a business to an individual in exchange for their email address. email. On LinkedIn: offer a lead magnet

Where does LinkedIn come in? You can market your lead magnet on LinkedIn and then direct LinkedIn users to a landing page to enter their email addresses in exchange for your lead magnet. Once you get their email addresses, go ahead and target consumers using an automated email campaign and keep them engaged until they’re ready to make a purchase.

On YouTube: upload a video of Frequently Asked Questions

We have already discussed that creating content for YouTube, unlike other social media channels, requires more effort. However, if you really want to do it, don’t be too ambitious and forget about an office tour or a complex product demo. This can be too complicated!

Instead, we recommend starting with a simple FAQ video. Simply set up your camera or phone, have someone take care of the camera, and discuss the frequently asked questions you often get; lastly, edit it a bit. When you become familiar with recording and processing videos, start more ambitious projects.

On Pinterest: Optimize your images for Pinterest

How Pinterest marketing works is simple. Followers accumulate, Pin content is created, and when your followers Pin your material again, you generate exposure for your brand.

But here’s the thing: the goal isn’t just to create shareable images and get a ton of Re-pins. You’ll also need to make sure to display your brand prominently in your content, so that any users who find subsequent Re-pins can trace the content back to you.

Of course, there are other things to keep in mind when optimizing your images for Pinterest, including using eye-catching graphics, filling in your alt text, and more. This is a guide that will help you.

BONUS: Install toolbars on your website to share on social networks

Before we wrap up, here’s one last tip to help you maximize the value you get from social media.

Install toolbars on your website so your visitors can easily share your pages and articles on your social media channels.

Install toolbars on your website to share on social networks

There are many tools that you can use and they are also quite simple to configure. Just like Facebook chat bots, you don’t need any technical experience or programming skills to get your toolbar up and running.

Ultimate tip for promoting your website with social media marketing

Now that consumers are increasingly turning to social media to discover new brands and products, social media marketing is no longer a pretty thing. However, it is essential. So identify the most important social media channels for your brand and start working on your social media strategy today!

In short: Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest

Feeling a bit overwhelmed with all this data? Here’s a quick rundown of the different social media marketing channels:

Facebook:

The most popular social media platform in the world.
Appropriate if targeting the general public.

NOTE: Posts tend to have limited reach (due to how the Facebook algorithm works). Also Check facebook video download

Twitter:

Popular in the US, Japan, UK, and Saudi Arabia.
Twitter users are open to interacting with brands and listening to them.

ATTENTION: the character limit can make it difficult to promote your products/services.

Instagram:

Popular in the US, India, Brazil, and Indonesia.
Ideal for beauty, fashion and lifestyle brands.
It includes features that allow business owners to make their posts shoppable.

ATTENTION: There are an increasing number of bots on Instagram, so the Likes or Comments you’re racking up on your posts may not mean anything.

LinkedIn:

Popular in USA, India, Brazil, Great Britain and Canada.
Most users are between the ages of 30 and 64 and are business professionals.

Youtube:

More men than women on the platform; users are scattered all over the world.
Very popular with teenagers and older people.
It is well suited to companies that sell demonstrable products.

ATTENTION: It is more difficult to produce/select content for YouTube than for other social media channels.

YouTube differs from the other social networks on this list in two ways. First, compared to women, men use the platform more (55% vs 45%) . Second, YouTubers are more dispersed across the globe with only 16% located in the US.

YouTube is especially popular with teens and an incredible 96% of US teens use YouTube. Interestingly, YouTube is also the preferred social network for older people. 11% of YouTube users are 65 years or older. Although this number doesn’t seem particularly impressive, it actually means that YouTube is one of the social networks with the highest percentage of older users.