E-commerce is more important than ever in 2022. Thousands of businesses needed to make the switch to selling online to survive. Shopify is the platform that most businesses are adopting; even the new businesses are now looking to create a Shopify website and following the essential Tips to increase Shopify Store Sales.
Shopify is a popular choice. Shopify makes it easy to create your own online store that is easily scalable and has hundreds of pre-built features. Shopify can’t sell your products itself; there is fierce competition on Shopify to sell products. It’s therefore important to understand which strategies will help you increase your Shopify sales.
Tips to increase Shopify store sales make it easy to sell online. However, growing your business can be difficult. Online selling is highly competitive. To build a brand, reach more people, and win more clients, it takes time and energy.
No matter if you have just started out, there are always ways to grow your online business. Here are nine ideas to help you grow your Shopify store.
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Make a mobile app for your store
Desktop computers used to be the main source of most online traffic a few years back. However, this has changed. Mobile devices like smartphones and tablets account for 60% of internet usage.Â
Since more than half of internet traffic is from mobile devices, and 10% of E-commerce apps are used by people on mobile devices.Â
A lack of a mobile app can instantly mean that you are losing half your potential to engage and convert visitors to your website before it even goes live.
Set Measurable Objectives
This is one of the crucial tips to increase shopify store sales. It’s essential to establish a plan before we start. It is impossible to manage what you don’t measure. Your goals must be actionable, measurable, and achievable.
Shopify Analytics works well for inventory and sales tracking, but it lacks attribution. Although this may not seem important at first, attribution is crucial when running marketing campaigns. Otherwise, your advertising budget will be wasted. We recommend that you use an external analytics service like Google Analytics.
Your Policies Should Be Listed In The Footer
A website should include policies. This is something that many new store owners neglect to do. Customers often look at return policies when they visit websites to see if they can receive a refund in the event that products are not as they expected. Your website will also benefit from policies. It builds trust.
You don’t have to create policies manually. You can modify or take the policies in your Shopify admin. Keep in mind that your website policies will be enforced. If your policies allow refunds, you must also accept refunds from customers who request them.
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Turn Social Media Followers Into Customers
Although social media influencers may be losing their power, it doesn’t mean that social media should be ignored as a part of your marketing strategy. To build strong relationships with customers, you should instead focus on your business account.Â
Do not be afraid to show off your staff and customers as well as what goes on behind the scenes. Trust should be fostered through a dialogue with customers. This can include content that is educational, inspiring, or simply relatable.
Shopify’s social media tools allow you to convert your posts into purchasing opportunities once you have created a loyal audience. Customers can easily complete their purchases from Shopify’s social media accounts. This is one of the most opted-for tips to increase Shopify store sales.Â
Create 3D and Augmented Reality (AR), Product Pages
The product pages are essential to online shopping as they influence the majority of the purchase decision. These pages help customers determine the quality of your products as well as what size or colour they should order.
Although clean photography is still the best, Shopify’s top sellers now use product pages that include built-in support for 3D models and video.
Shopify announced this feature in 2018 and has seen a 250% increase in conversions for product pages using 3D models in AR.Â
SEO Is Among The Crucial Tips To Increase Shopify Store Sales
If you just created your website, it is difficult to rank on the first search engine result pages. To generate traffic to your website, you need to focus on SEO. Keywords are words customers use to search for products on an eCommerce site or search engine.Â
It is important to use keywords when optimizing your website. Use many keywords in your title and meta description. These keywords can be used to create an engaging title and a slick meta description for your website.Â
This will improve your search engine visibility and allow visitors to find your store via search engines. Integrating your online store with Google Search Console and Analytics will allow you to track its performance.
360-Degree Images + Video
Next among tips to increase shopify store sales is use of 360 degree images.Â
Your Shopify store’s most valuable resource of information is its product gallery. Many customers will base their buying decisions solely on the product images.
Many people who had never shopped online before the Covid-19 pandemic have started to do so. This group, as well as most online shoppers, is concerned about product returns. Perhaps simple product images are not enough for today’s online shoppers.
360deg Images allow customers to move your product around to imitate what they would see in a shop. 360deg imagery allows customers to explore the product in detail and eliminate or reduce any doubts.
Customer Retention
Customer retention is one of the most opted for and crucial tips to increase shopify store sales.On average, 65 percent of sales are from customers who have been with your store before. This means that it is more cost-effective to spend time with existing customers and grow their average spend than to acquire new customers.
Think about how much more likely it is to purchase from a brand that you trust than if you buy from someone completely new. You know that customer retention is crucial for your business. But you might not be aware of how powerful it can prove to be.
Run a Flash Sale
Online flash sales can generate a lot of revenue. These flash sales can boost sales by up to 50 orders per day or more than 10,000 within a 24-hour period. Flash sale can be used during holidays or to increase sales in slow months.
It is easy to set up a Shopify flash sale. Select your products and set a date and time. Then promote the sale via email, text, or social media. It’s important to ensure that your backend is ready to handle the increased site traffic and the processing of orders. Flash sales can cause site crashes or delays and could lead to shipping delays. This is not a way to impress customers.
Conclusion
If you really want to generate more profit from your business, follow these tips to increase Shopify store sales. If you have any query regarding Shopify store web development and marketing, leave your comment below in the comment section.